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This is a Guest Blog by Frank Rose, Contributing Editor of Wired US, who's recently written and released "The Art of Immersion".
Everywhere I go this year, I seem to run into a branded content discussion.
From DIY Days in New York, to the “Brisk: Machete” panel I did with Robert Rodriguez and Dann Trejo at SXSW interactive, to the Branded Content Salon I spoke at at LBi London, to Morgan Spurlock’s POM Wonderful Presents: The Greatest Movie Ever Sold at Hot Docs and Sheffield, the idea that brands can commission entertainment instead of merely advertising in it keeps popping up.