"Branded Content" by Frank Rose

Times Square

This is a Guest Blog by Frank Rose, Contributing Editor of Wired US, who's recently written and released "The Art of Immersion".

Everywhere I go this year, I seem to run into a branded content discussion.

From DIY Days in New York, to the “Brisk: Machete” panel I did with Robert Rodriguez and Dann Trejo at SXSW interactive, to the Branded Content Salon I spoke at at LBi London, to Morgan Spurlock’s POM Wonderful Presents: The Greatest Movie Ever Sold at Hot Docs and Sheffield, the idea that brands can commission entertainment instead of merely advertising in it keeps popping up.

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SMW London Snippet: Interview with David Rowan, Editor of Wired UK

David Rowan

We caught David Rowan, Editor of Wired UK for a quick chat after the Game On! Games and Brands panel, sponsored by Nokia and JWT, on Weds 9th February as part of Social Media Week London.

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Game On! Games and Brands sponsored by Nokia and JWT

Traditional games companies are embracing social media, social gaming market is set to hit over $1bn this year and brands are combining game mechanics and social media to drive campaigns. Join the discussion with experts from Wired, JWT London and Nokia.

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Date: 9 February 2011
Location: The Design Council, UK

Wired Conference: Disruptive by Design

At the second WIRED Business Conference, presented in partnership with MDC Partners, you'll hear from industry leaders on how to respond to change, and how to use it to your advantage.

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Date: 14 June 2010
Location: The Morgan Library & Museum, US

The Future of Digital, Cream Tea & David Rowan

cream tea by I woz ereIt might sound like a slightly odd mixture, but the combination of digital futurology, a chance to hear Wired UK's, David Rowan whilst chowing down on a cream tea, sounds like a rather ideal Friday afternoon.

Organised by the (prepare for your afternoon tongue-twister), Creative Industries Knowledge Transfer Network, or (thankfully) KTN, who have already run a major nationwide survey and carried out interviews with leading figures as well as workshops and networking events, Digital Lounges, nationwide.

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London Digital Lounge: Future of Digital

Digital Content will change more in the next seven years than in the last 20. Are you ready? What's going to happen to TV & Film? Could you spot the next Spotify, iplayer or Wii? What will become of news? How do we unlock the power of social media? Join us at the IPA for a cream tea with talks starting at 2.30pm.

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Date: 19 February 2010
Location: IPA, UK