blogging

You may have heard some of the buzz about Pinterest, one of the newest social networks on the block, but you might not know how much of this excitement is warranted, and how much is pure hype.

Suffice to say, in the history of social networks, never has a service risen so far, so fast; and never has a social network started to deliver lucrative customers to business so quickly. Read on to understand how Pinterest can help your brand.

Search has always been a part of the social communications mix, but with the emergence of Google+ and one of Google’s recent Panda updates we have seen an increase in the convergence of these digital worlds.

Many brands are looking to spread the risk of new updates from Google and associated implications and are rightly looking to spread their search strategy across as wide a mix of platforms as possible.

With the emergence of Google+, social media is ever more being considered as a result of the social signals that are being generated by gestures (likes, follows, shares etc) and content alike.

The wonderful guys (and girls) at Ravensbourne have helped us during two Social Media Week London's, Feb 2011 and this February just past.

On the 13th & 14th June, Ravensbourne2012 will be opening its doors to industry and the public, to showcase London’s brightest new graduates. The two day festival, organised and designed by the student body, is a chance to see a collaborative showcase of graduate work, alongside other outstanding live events and installations. A graduate show like no other. And the invite is extended for you to attend.

Budding brands and those with gazillions of fans alike have one thing in common - a hunger to give things away.

When you're looking at a report suggesting that the start-up cost of client acquisition through AdWords or traditional marketing is nearly always higher than the initial purchase price of your product, it's extremely tempting to brainstorm your way down to the lowest form of marketing...the give-away. Let me argue that we must not and should not go there.

Digital Shoreditch Festival 2012 is thrilled to announce the release of tickets for this 2 week festival of digital creativity with an expected 10,000 attendance! It brings together renowned leaders in digital taking place in more than 200 sessions from 21st May – 1st June.

The aim of the festival is to facilitate the wide spectrum of individuals and companies to connect, collaborate, and exchange ideas through an extensive range of events and activities.

Each day of the festival will be themed, including Chinwag's Careers Day on May 23rd.

With all the speculation surrounding the EU’s Directive on Online Privacy it’s easy to lose perspective about getting compliant and forget that all we are being asked to do is talk to consumers about what we do, how we do it and why.

It is the manner in which we ask permission to continue using cookies and other tracking technology that is up for discussion.  No one is suggesting there is a one-size-fits-all solution. The onus is clearly on the website owner to become more transparent.

Social Media Week London is officially done and dusted for 2012 - wow, what a week! 

Over 180 events took place in celebration of social media and over 15 000 digital lovers flocked to sessions all over Central London. 

Now, we realise that alot of amazing sessions clashed throughout SMWLDN and appreciate that one can't be in 5 places at once! Thankfully, we had Kinura on board as the official SMWLDN Filming Partner to stream online several of the events that took place at the SMWLDN 2012 Hub. So, head to Livestream and catch up on some of those fabulous events you may have missed.

Here's a hot list for you to muse over: