Performance Marketing Insights:London

Harnessing all areas of Performance Marketing on an international platform, Performance Marketing Insights brings together the key decision makers from across the world Providing the best in Networking and a real chance to meaningfully connect with the people who matter, for everyone whose serious about getting smarter with their performance.

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Date: 29 October 2013
Location: The Park Plaza, Westminster Bridge, UK

The Festival of Marketing

Celebrating Modern Marketing in the Age of Disruption Econsultancy launch The Festival of Marketing, laying bare an entirely new landscape to help marketers tackle the challenges of an industry on the move www.festivalofmarketing.com

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Date: 8 October 2013
Location: various, London, UK

PR and Disruption: Embracing and Surviving Change

How does PR respond to and use disruption? Hear from leading academics and practitioners from brands such as Walmart and ActionAid and embrace disruption by attending “face-off" debates and getting your hands dirty with practical sessions.

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Date: 10 July 2013
Location: London College of Communication, central London, UK

7 Ideas for Creating a Great Social Media Event


Social Media Week returns to London for a fifth year with the theme Open & Connected: Principles for a Collaborative World.

As a platform connecting people, content and conversation around emerging trends in social and mobile media, it seeks the most forward-thinking agencies, corporations, non-profits, startups and schools to submit their event ideas.

We are looking for the boldest, brightest ways to attract a crowd, so here’s a few pointers to start you off...

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Win a ticket to the App Promotion Summit, London, July 11 2013

App Promotion Summit

One of the biggest challenges facing mobile app developers and publishers is how to ensure that as many people as possible know about your app. With this in mind, the App Promotion Summit is taking place on July 11th at the Jumeirah Carlton Tower Hotel in London.

The organisers are offering 2 lucky Chinwag readers a chance to win a free ticket to the event. The competition closes on July 5th, so enter now for your chance to win a pass.

We’ve also secured a 10% discount on attendance for Chinwag readers (details below).

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Eff Events: Social in the Mix

Learn what Yorkshire Tea's 'Little Urn' Facebook campaign & other IPA Effectiveness Awards winners can teach us about planning effective communications.

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Date: 8 July 2013
Location: Institute of Practitioners in Advertising, UK

Local Social Summit

The intersection of Local, Social and Mobile

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Date: 19 November 2013
Location: Etc Venues, UK

Not All Fans Are Equal


Think all your Facebook fans are equal? Richard Jones, the CEO of EngageSciences doesn't... 

Back in 2009, when EngageSciences was founded, we saw that the first generation of social media management systems weren’t really platforms for marketers. Let’s be clear, there is a difference between tools that are aimed at managing the conversation on social channels and a platform designed to configure and run social marketing campaigns.

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60+ Social Tools You Can't Live Without...


Let's get to 100.

Is there one thing you can't live without? We want to know about it! No we don't mean chocolate, we mean social tools.

If you didn't know we are compiling a list of all the social tools the world and the web have to offer, we started it, people are adding to it and it is coming along beautifully.

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Chinwag Psych Interview: Antony Mayfield & Chris Schaumann "Design your Day"

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Antony Mayfield -  “Design your Day” eBook.
What is the five-step design thinking process?
The five-step design thinking process is a simple model of the approach a designer might take to solving a problem:
1. Discovery - trying to understand as much as you can about the challenge you face.
2. Defining the challenge – working out best way to describe, and finding the right language to frame the challenge.
3. Developing ideas – coming up with as many potential solutions as possible.
4. Prototyping – making a model of one of your ideas.
5. Testing and iterating – testing your prototype and creating new versions (or iterations) based on what you learn.
Design Your Day is about using this process to create an optimal structure for your day.
Most people think they have 'thinking processes' down pat - why is it important to have a five-step design?
One insight we gained from researching and talking to experts in the neuroscience of work was that the amount of high-quality thinking time – when we are able to do our best work – is surprisingly limited – perhaps just a handful of hours a day.
How we manage that small resource of our best thinking demands thoughtfulness and discipline. Imagine if we realised we were spending all of our high performing time on email and in routine meetings? Well, many people are – and that’s why we need to think about how we design our days.
We tend to know when we’re at our most productive – the Design Your Day process is about creating the right conditions in your routine so that you can reach that ‘flow’ state where you’re getting your best work done at often as possible.
When designing your day, there’s no deadline to hit or finished product to ship, so you can treat each day as a prototype (to paraphrase IDEO’s Tim Brown) and constantly improve and refine your solution, and have a ‘smarter everyday’.
Observing your day seems to point toward taking time and thought to ponder - how can this be approached without looking as though you're not up to much in an office environment?
Observing your day more closely could be as simple as taking 10 minutes at the end of the day to think about how it went and how you’ll improve your approach tomorrow.
It might also be an idea to let your colleagues know what you’re trying to do, so that your new approach isn’t mistaken for idleness. Making these changes is cultural, not just personal, and sharing what you’re doing could also end up having a positive effect on your colleagues and by leading them to think more deeply about how they can get the most from their own days. 
Book the time in your diary and call it a “personal performance review”. No one’s going to think that that’s a waste of time.
Behavioural change can be both difficult and rewarding - but human beings love habits and we appear to be hardwired for them - are there psychological principles that you might apply to encouraging change? 
Understanding the psychology and neuroscience behind the patterns we fall into can make it easier to change.
One powerful insight we gained was rather than attempting to break bad habits (very difficult, as we all know), we must focus on growing a new one to replace it. For instance, if you have a habit of waking up and reading email straight away (which means you start the day stressed before it has even begun), you set aside some interesting reading and get into the habit of opening that rather than your inbox.
The ‘habit loop’ concept says habits start with a cue that leads you into a routine, which gives you some kind of reward. For example, your cue is feeling tired, your routine is getting a coffee, the reward is a caffeine buzz, and soon you start to crave coffee. By identifying and experimenting with the cues, routines and rewards that form your habits, you will find it easier to change.
Remember: thinking is expensive in terms of your energy – build new, effective habits to free up your mental capacity, shifting the effort of carrying out tasks from your conscious to your unconscious brain.
Growing a new habit requires an upfront investment. It is hard work while the habit “takes”, but once established, you will spend less energy on that activity.   
How would you recommend people avoid fatigue?
Many of us focus on managing our time. We don’t pay as much attention to managing our energy.
The NeuroLeadership Group’s Paul McGinnis says that just as we wouldn’t expect our bodies to run back-to-back races, we shouldn’t expect our brains to cope with back-to-back meetings. 
Remember that mental energy is a finite resource: consider how your energy levels will change when you’re planning your day. For example, think about the time of day when you tend to be at your sharpest and schedule your hardest tasks for then.
Plan less demanding activities – expenses, emptying your email inbox - at times when you know you’re likely to be at less than 100%.
Get enough breaks, eat the right kind of foods to keep you going and take time to relax, exercise and socialise. Neuroscience shows that these are all key to performing at our best in the long term.
Is there room in business to start employing people with skills in psychology and neuroscience? In your opinion and experience, what is the role of psychology in business and why is it important?
Understanding how our minds work, and having the right language and framework to talk about it, is always an asset at work, because it can lead to constructive conversations in teams about how to work more effectively.
Perhaps it’s even more important at the moment. We’re in a period of change – the digital age and the rapid adoption of mobile technology is totally revolutionising the way we work, in ways we don’t fully understand yet.
It’s useful for businesses to have people who understand how these changes might be affecting us mentally and can help to shape new rules for working efficiently in the connected age.

Antony Mayfield from Brillaint Noise and Chris Schaumann from Nokia chat to Chinwag  abour their “Design your Day” eBook. They focus on ways to adjust your day to get the most out of it. 

What is the five-step design thinking process?

The five-step design thinking process is a simple model of the approach a designer might take to solving a problem:

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Chinwag Psych Interview: Simon Hill - "I don't work in your team but I can still help you"

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Simon Hill is  founder of the idea management software company Wazoku.

Having worked with project management collaboration software and as an innovation consultant in past incarnations, Hill spotted that there was a missing piece of the puzzle when it came to ensuring that valuable ideas get a hearing and are not lost.

“There was a lack of cohesion early in the ideas process,” he told Chinwag. “Something was needed to work around projects which were worth pursuing.”

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CodeMaker by MiniBarLabs

One day coding course

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Date: 19 June 2013
Location: Mother London, UK

The Tech Business MiniMBA #5: Effective Marketing with Social Media

'The Tech Business MiniMBA #5: Effective Marketing with Social Media' presented by Margaret Gold, founder of The Mobile Collective and co-organiser of Over the Air.

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Date: 20 June 2013
Location: The Young Foundation, UK

Creating engaging, locally relevant and on-brand global content

Polkadot Global training workshop: how to create global content that is engaging, locally relevant and consistently on brand.

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Date: 26 June 2013
Location: The Hub, Kings Cross, UK

Chinwag Psych Reading Round Up: Nudge Unit Failure, Live Brain Surgery and Young Materialism

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Chinwag Psych was a huge success yesterday. We have our picks of recent revelatory reading just to keep the mind tintilated...
Handwritten revelations of the mind?
The controversial practice of graphology - deducing personality from handwriting - is still making headlines. Bad news for those of us from the 'chicken scratch' school of penmanship.
Many people, it appears, value the 'information' they can glean from a handwritten job application. Judgements can be made about the character of a person from the way that they write, let alone what they are writing. Would you pass the test? 
Find out more in Discovery News
Is advertising pushing youth materialism?
Over on Red Orbit, an intriguing article looks at a study by San Diego State University asking if teenagers are more materialistic and less likely to want to work to earn money, or if that is just the perception of an older generation.
Advertising could be driving teenagers to want more and work less. Understanding generational trends can mean the difference between a well placed campaign or a failed attempt - and so taking a look at what’s on the mind of a teenager might be less gross and more useful than you might initially think.
Read more here
Vorsprung durch technik? 
If you’re following business trends then you can’t help but notice how important machine learning is to big online companies. 
Amazon is naturally all over this, and is planning the development of a centre for cloud technologies in Dresden and Berlin. 
According to GigaOm, around 70 engineers will be hired to work on tech for management systems and operating systems as well as machine learning to be used across its businesses. 
Read more here
It’s only brain surgery...
Fancy watching a little live brain surgery? Hey, who doesn’t, right? There is an opportunity for those with a strong stomach to watch a live webcast of a minimally invasive brain aneurysm repair on May 23.
For the insatiably curious, it’s a chance to literally see what is going on inside a person’s head. 
Read more here
A healthy dose of neuro skepticism
It’s easy to be blinded by science, but critical thinking is also important when what you read may not have been interpreted correctly. 
Check out this interview in Forbes with neurologist and writer Robert Burton who has brought out a book that questions what neuroscience can and cannot do. Worthwhile reading for all of us and a good idea to help us take a closer look at the information that is presented to use because it’s ‘scientific’. 
Read more here
The nudge that failed
If you’re interested in behavioural psychology and economics then you will understand the term ‘nudge’ -  that is, using positive reinforcement and subtle suggestions to get a person to do something. 
But what if the information that nudge is based on is not quite right? 
The Guardian reports that the ‘nudge unit’ in the UK created by David Cameron has been accused by the VIA Institute in the US of bad practice after using the institute’s personality tests to pilot experiments despite being refused permission.
The problem is that the questionnaires used in the experiments were not validated scientifically and the results are pretty disturbing. 
Read more here

Chinwag Psych was a huge success last week. We have our picks of recent revelatory reading just to keep the mind tintilated...

Handwritten revelations of the mind?

The controversial practice of graphology - deducing personality from handwriting - is still making headlines. Bad news for those of us from the 'chicken scratch' school of penmanship. 

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