Digital Mission Blog

Digital Mission The Digital Mission series is run by Chinwag to support UK-based digital companies expand into new markets and attract overseas investment.

Meet Korea’s Top Tech Startups: Google’s Global K-Startup Winners Hit London 5-9th Nov

South Korea: the most connected country on the planet. 100Mbps broadband is the norm (N.B. UK government, that is super-fast). The economy is growing at 6.1% and local industry giant Samsung has a combined turnover is larger than Apple, Google & Microsoft combined.

That infrastructure would make any startup’s mouth water. Just imagine the possibilities? Luckily, we don’t have to, Chinwag is delighted to welcome the winners of Google for Entrepreneur’s Global K-Startup program to London. The group are coming to London 5-9th Nov and we’re chuffed to be working with Google to show them the best of the city.

And there's two opportunities to meet, greet, network and find out more about the companies and the digital market in South Korea.

Global K-Startup is a competition for Korean startups in partnership with Korea Communications Commission and Korea Internet & Security Agency. Out of 250 applicant teams, 30 were selected and 6 lucky winners will be chosen to visit London for a week of networking, meeting with VCs and startups.

Google for Entrepreneurs

Chinwag are busy working with the Google for Entrepreneurs programme and laying on a weeks worth of activities for the group, including market briefings, pitch training, agency meetings, incubator tours and roundtables with industry experts.

Sign up to the below events and get a chance to meet up with the startups and the delegation from South Korea:

South Korea's Global K-Startups Pitch London

Tue 6th Nov, 6:30-8:30pm, Google Campus

It's pitch time. The winners of the Global-K Startup competition will be pitching their wares to a panel of judges from London's tech scene. Compare, contrast and learn about the startup scene in South Korea. Followed by drinks, nibbles and networking.

Seoul2Seoul - An Evening of Networking for UK and Korean Startups

Thu 8th Nov, 7-9pm, Venue tbc

What's the startup scene like in South Korea? What's it like to have 100Mbps broadband and high speed mobile access? What's the digital market like? Can you get funding in Korea? What are the opportunities and challenges?

Seoul2Seoul (OK, so we like a pun in a name!) is a chance to meet, network and chow down on some Korean BBQ whilst giving a chance for London and Seoul startups to share knowledge, swap stories and understand the ins and outs of the tech scene in each city.

N.B. Space is strictly limited and by invite only. Apply to come below and we'll let you know as soon as your space is confirmed.

£150k Grant Announced for Music Apps - Deadline 8th Nov

Music Note Bokeh by Daniel Paxton

IC tomorrow, part of the Technology Strategy Board, have launched a Digital Innovation Contest for Music.

There's £150k up for grabs in this contest to encourage digital innovation in the music sector. The contest has six challenges under three themes: rights and monetisation; digital and live music; and linking digital to physical.

Partners inlcude Decca Classics, Warner/Chappell Music, The Bedford, BBC Proms, Rocket Music Management and HMV. Successful applicants will receive up to £24k in grant funding to develop a prototype, gain from a valuable working partnership with the relevant contest partner who will trial their prototype for a minimum of three months and applicants will fully retain their IP.

The contest deadline is noon Thursday 8 November. Full contest and application details are available at:

All six contest partners took part in a webinar last week along with members of the IC tomorrow team to run through the application progress. The full recording of the briefing is available at

Good luck!

Photo (cc) Daniel Paxton

Export is Easier Than You Think: Highlights from “Using Social To Go Global Supported by Open to Export”

This is a guest blog by Joyce Sullivan / Social Media Week.

I hear the weather was dreadful in London on Monday morning but the talks and conversations sparkled at Using Social To Go Global Supported by Open to Export.

The session kicked off with Sam Michel of Chinwag aka @toodlepip welcoming all with a ‘meet your neighbour’ greet.

Philip Montague @PhilSMEin of hibu kicked off the morning talks by first sharing a boyhood memory how he confidently jumped off the back of his grandfather’s sailboat to swim to secure the dinghy line that came undone. Though confident he could make the journey on his own, he realised he needed help to get back to the boat. Lesson learned: as confident as you may be, you may need some help with your journey. Philip’s intro framed the mission for Open to Export how they help UK businesses navigate their product export potential.

The Open to Export presentation was fascinating to see how when you aggregate export info and make it available via social media, there is so much opportunity for UK businesses. If you’re a UK business and are thinking of exporting your product to other countries, looks like it’s worth checking out especially as it’s completely free to register. You ask your questions and get the answers you’re looking for from industry and functional experts.

The power of social is everywhere especially in Brazil and India as we heard next from Nitin Dahad @ndahad Sector Specialist for UK Trade and Investment who specialises in the Brazil and India social media market. After the US, Brazil has the highest level of social media engagement followed by India. The Indian Premier League for cricket, drives a tremendous volume of social media conversations. Brazil has very high mobile phone penetration with almost 100% use of of social media.

Language, beyond translation, does matter, as we heard from Iris Cai @Iris_Cai Director of Positive Speaking. She took us through the opportunity to tap into the Chinese market and the UK export opportunities. There are 450 Chinese companies that have branches in the UK who need British people to help with their social media. It was fascinating to learn about the ‘art of translation’ in helping brands convey the proper message to its Chinese audience. Listen in to hear the fun, and eloquently accurate translations, of major brands from English to Chinese. Listen to Iris, at 29 mins, explain ‘best practice’ for English to Chinese translations of major brands.

Is doing export business with the US any different? We heard about United States regional business nuances from Beth Eisen, Commercial Officer (NYC) for UK Trade and Investment, @UKTITechNY. Dealing with the US coastal areas vary from the heartland in how business is conducted. Good to know before you get off the plane to get those business conversations going. Business in NY or LA may be conducted differently than in Chicago or Dallas.

And what about crowdsourcing your idea for exporting? We heard from Eamon Fitzgerald aka @grape_escape of Naked Wines @NakedWines. Such a great story how he used his passion to get out of his corporate job and went from wine blogger to COO of Naked Wines. Naked Wines brings crowdsourced funding via their Naked Wine Angels to independent wine makers around the world. You can hear more how like-minded individuals come together to disrupt and make a difference in a very established industry. Great to hear the stories of global small business winemakers as relayed by Eamon (starts at 7:30 mins in).

The morning talks were rounded out by Chris Schaumann @Chriss35, Nokia Director of Advocacy in Europe who talked digital, strategy and accelerating disruption. Robin Grant @robingrant of We Are Social took us through how his organisation began and continues to expand their global market footprint.

After watching these talks, social and global feels very local and approachable.


Livestream Videos

Using Social to Go Global - Part 1

Using Social to Go Global - Part 2

Joyce Sullivan is a recognized industry expert in social media networking through emerging social media networking tools. A financial services industry veteran, Joyce speaks frequently on the convergence of social media and the financial services industry. She’s been recognized for her social media networking expertise through seminars, and you can watch Joyce’s interview with CNBC anchor and journalist, Maria Bartiromo, on career reinvention and the use of social media networking on “Wall Street Journal Report with Maria Bartiromo.” Keep up with her online and on Twitter personally at @JoyceMSullivan or her work @SocMediaFin.

Social Media Week London: Some Choice Events Curated by Chinwag's Sam Michel

Social Media Week London Sep 2012 - Schedule Screenshot

Social Media Week September is almost upon us, next week, and for one year only, London’s playing host to its second week-long festival of all things social.

There’s stack of events, virtually of them free, to choose from, but with just a couple of days to go, spaces are getting snapped up fast. Fortunately a whole heap of events have been added in the last few days.

In a bid to find to navigate the schedule and provide a few pointers, I’ve rummaged through the list of events and picked out a few choice nuggets in a range of topics. Enjoy perusing them, and make sure you snap up a ticket quick smart!

On to the events...


The Future

Social Business

Social Innovation

One-to-one Expert Advice

Food, Glorious Food (and Drink)

Olympics - Go #TeamGB

Get Hired!

Fashion Mwah Mwah Dahrling


Talking of navigation (shhh, let’s not mention Apple Maps eh?) the sparkly new updated SMW mobile app powered by Nokia is available for Windows, iPhone, Symbian and Android, definitely one of the easier ways to navigate the schedule and find out where your next event is taking place. Download it from the SMWLDN website.

And of course, for the full selection of Social Media Week London events, don’t forget to check out the full schedule.

Hope to see you next week!

Using Social Media to Go Global - a free SMWLDN Event

Old Map (62) by rosario fiore

Want to take your business global? An free half-day event next Monday during Social Media Week London, might be just what you're after. Find out how to use social media, online communities and collaborative tools can help build your company’s international business.

Open to ExportOpening with a spot of networking over coffee, we’ll discover Open to Export, the exciting new service from UK Trade & Investment and Yell, which help small fast-growing firms find the answers they need to develop their global potential.

Hear from We Are Social, Naked Wines, Nokia on how they used social technology to ‘go global’. Find out what hurdles they had to overcome, what worked, what didn’t and quiz them on their plans for the future at this free event.

Joined by country-sector experts from UKTI and a leading law firm, there’ll be a chance to quiz the experts on the USA and other fast-growing countries and to expore Open to Export, which provides a platform to bring these communities and knowledge together.

With an informal networking lunch to round off the session, there’ll be time to mingle, network and chat informally with the speakers and delegates.


10:00am - Registration & coffee
Grab a coffee, mingle with the delegates and get together your questions for the panel

10:30am - Presentations and Q&A
Chair’s Introduction
Collaborating to go Global - UKTI & Yell to discuss Open to Export
Cracking Global Corporates - how to win work from global multinationals
Using Social & Collaboration to Build Your Export Business: Case Studies, Presentation & Discussion

12:30 pm - 2pm - Quiz the Experts over Lunch
Tuck into a light networking lunch and grab the opportunity to spend one-to-one time with experts from UKTI’s team of International Trade Advisors, country and export advice experts from the Open to Export platform and beyond.

// RSVP now
// Full Social Media Week London schedule 

Photo (cc) rosario fiore. Some rights reserved.