#smwldn

Even though Social Media Week was only a week ago it feels like a lifetime since Covent Garden turned into a haven for all the social geeks out there. Conversations on the street switched from theatre productions and market performers to the Twitter IPO, hashtags and Facebook’s new promotion guidelines.

The film marketing model we see today has remained largely unchanged since the 1980s. In this recap of Way to Blue's event "Fire the Creatives! The Audience Has Arrived", Dan Heale takes a look at the influence of the audience on 21st century film marketing.

As part Social Media Week London, September 26th saw the official launch of Dr. Aaron Balick's book, The Psychodynamics of Social Networking: connected-up instantaneous culture and the self. A full version of his launch speech is available here. What follows is an abridged version:

Facebook launched its initial public offering (IPO) with a great deal of fanfare (as has its continued volatility and recent ascension).  The launch of this book coincides with announcements about the IPO of Twitter, another highly anticipated event.  After more than a decade, social networking is still big news.

For our final day hosting the Business and Entrepreneurship Hub at Bloomberg London HQ, SMWLDN and Nokia have saved a very special run of events.

There’s a certain theme which predominates, with the question of mankind’s relationship to our tiny but mighty machines being approached from a number of different angles.

250+ events and it can be a little tricky working out what to go to. As events get full it can be tricky to figure out what to attend.

We've distilled down some of the sessions (that still have space, at time of writing) that you might fancy perusing.

There is an innate feeling in all of us to achieve progress, to advance, to solve problems. Emerging technologies have changed how we communicate and engage with the world.

We can now share our passions openly and across cultural and geographic boundaries.

One voice can ripple to millions.

Change is happening everywhere. Startups are disrupting entire industries and scaling their businesses globally. Tyranny, injustice and unethical behavior are being exposed. Groups are self-organizing to take positive action. Transparency, accountability, information sharing and collaboration are accelerating progress to levels never before seen.

Asking yourself, “how did they do that” or “wonder if that campaign worked”? Us, too.

In the Social Marketing Detectives, hosted at Facebook, experts played detective and used great case studies on social media management and measurement from the leading players to build up our understanding of the ‘case’.

15 hiring companies, 20+ advice mentors, 1000+ job seekers!

Friday 28th September marked the end of the beast that is Social Media Week London with Chinwag's Careers Day supported by JobisJob at The Vinyl Factory Soho. Hundreds of highly qualified students, recent graduates, and experienced professionals came along to speak with a great lineup of companies looking to hire including Nokia, Dow Jones, Imagination, Milkround, Financial Times, News International, Ve Interactive, Tempero, General Assembly, Enternships, 1000heads, PutItOut and more.

Job seekers and careers movers were queuing for CVSurgeries and Portfolio Reviews from industry professionals and we could see a vibration of enthusiasm for all things digital spread throughout the room. Our Chill Out Lounge gave attendees an opportunity to recharge (physically and electronically!), make the suggested amendments to their CV/Portfolio from their advice sessions and network.

This is a Guest Blog Post by Unique Digital.

On the 27th of September, Unique Digital showcased the new KETTLE® Chips social media campaign live at Social Media Week London.

'Chopped, Diced and Sliced' mirrored what is happening within KETTLE® Chips online social environment at an offline event, showcasing a 360 degree view of the planning, strategy, process and implementation of the new social campaign.

The first half of the event covered KETTLE® Chips social brief, new product launch and objectives giving you a taste of the entire process from the initial concept. This was followed by Unique Digital's creative response, media planning and new innovations within social media.

Want to know what holds the key to global enterprises unlocking up to £800million in economic value on a yearly basis? 

Social technologies have been the fastest adopted form of media in human history, and according to McKinsey Global Institutes (MGI) recent report “The Social Economy: Unlocking Value and Productivity through Social Technologies" we're still only at the beginning of what the potential impact of these technologies could be. Two-thirds of this potential £800million lies within the need to improve collaboration and communication within and across enterprises. Social technologies are no longer merely a 'new media platform', but an increasingly necessary business tool.

MGI’s findings suggest that by fully implementing social technologies, companies have an opportunity to raise the productivity of interaction workers - high-skill knowledge workers, including managers and professionals - by 20-25%!

Need a foot in the door into the digital and social media world? Eager to get yourself in front of leading brands and agencies? Feel you could do with some advice on improving your CV and Portfolio? Want an inside view into how recruiters view your job profile?

If you answered YES to one or more of the above questions, it sounds like you need to get yourself to Chinwag's Careers Day at Social Media Week London on Friday 28th Sept 2012!

Hundreds of graduates, job seekers and experienced workers looking for that next challenge will be flocking to the Careers Day to meet the likes of Nokia, Imagination, News International, Ve Interactive, Dow Jones, Milkround, PutItOut and more! So don't miss out - REGISTER NOW! Check out the Programme below.

Social Media Week September is almost upon us, next week, and for one year only, London’s playing host to its second week-long festival of all things social.

There’s stack of events, virtually of them free, to choose from, but with just a couple of days to go, spaces are getting snapped up fast. Fortunately a whole heap of events have been added in the last few days.

In a bid to find to navigate the schedule and provide a few pointers, I’ve rummaged through the list of events and picked out a few choice nuggets in a range of topics. Enjoy perusing them, and make sure you snap up a ticket quick smart!

On to the events...