Oversharing or misUnderstood: Automatic Sharing in Social hosted by Betapond

Event Info

Thu 27 Sep, 2012 from 9:00am - 11:00am
Advertising & Marketing Hub at Facebook
42 Earlham Street
London, WC2H 9LA, UK (Map)
Cost: Free (RSVP Required)


When Facebook unveiled Open Graph and made it possible for apps such as Spotify, Netflix or social readers for the Guardian, Independent or Washington Post to automatically share what you’re listening to, watching or reading, it divided opinion. “Frictionless sharing” is a great way to discover new stuff from friends but some think it’s Too Much Information.

Our panel will include senior marketers with real-world experience of using these apps. Aaron Rajan from Unilever will talk about how they use the power of sharing to help provide clean drinking water to the world’s neediest.  

Chris Lawson is the outgoing director of content sales and marketing at Guardian News & Media. Chris will talk from his own perspective about how social media sharing is changing the way people discover content on Facebook and other platforms.

Darren Savage, co-founder of Heretics with a long pedigree of digital projects including Nike+, will give us his thoughts. 


Aaron Rajan, Director, Innovation & Delivery Digital Marketing Services, Unilever
@aaronrajan // Linkedin 

Darren Savage, co-founder, Heretics

Chris Lawson, Outgoing Director of Content Sales and Marketing, Guardian News & Media
@chrislaws0n // Linkedin 


Richard Delevan, Betapond
@rdelevan // Linkedin


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