#smwldn

In this social media lab, you’ll get your chance to soak up some inspiring stories about starting a business, working for a cause, doing good or turning an idea into a successful career… all with the help of a little social media (of course).

Online freedom is a hot topic: from individual users, to the corporate world, to governments and lawmakers the challenges are coming thick and fast. This global keynote interview features Mark Stephens CBE, one of the UK’s leading legal minds, a veteran of Wikileaks & Hackgate, reknowned for his take on global freedom of speech and censorship.

It’s Valentine’s day and the billions of people using social media will be connecting, friending, ‘booking, liking, plusing, klouting, IMing more than ever before. How our relationships and our affections are being moulded by the technology? Join our expert panel to find out more...

Join us for an enlightening, interactive debate with a mixture of journalists and social media fanatics to explore how twitter is changing the news industry, how journalists use social media to connect to the story and how collaborative reporting is leading to activism and change.

Join Brandon Berger, Chief Digital Officer at Ogilvy & Mather, and top digital/social decision makers at Ford, Amex and IBM for a true insiders look at how social media is changing the world’s biggest companies.

This session will explore the digital industry’s seemingly insatiable appetite for social media skills. But where are the skills coming from? Academia? On-the-job learning? Is social media baked into the DNA of the digital natives? This session includes a buffet lunch starting at 12.30pm. Grab a place now.

As part of Social Media Week London, Catalysis is hosting an event that explores the unique challenges that B2B social media campaigns present. There will be two presentations from leading technology companies, CA Technologies and Polycom, followed by a Q&A session. Register here: http://bit.ly/wfzkr9

How Social is changing the way we consume entertainment? From friends’ recommendations and discussion, to acting as a distribution platform for content, to social commerce and the popularity of applications such as Zeebox, social media now touches almost every point in the decision making process and consumption of films, TV and gaming.

Chaired by the BBC’s director of 2012, Roger Mosey, this event brings you the athletes’ and broadcasters’ view, with reigning Olympic gold medallists and world rowing champions Mark Hunter MBE and Zac Purchase MBE on the panel,alongside athlete-turned-broadcaster Gail Emms, and Lewis Wiltshire from BBC sport.

At the intersection of the worlds of psychology and marketing, a new discipline is emerging that analyses behaviour and provides actionable insight for forward-looking marketers. This session brings together leading experts in the field to share their insight.

This panel will explore the relationship between publishers, brands and social networks, with innovate case studies from Yorkshire Tea’s recent integrated campaign featuring their tea van, Little Urn, which’ll be making an appearance at the SMWLDN Hub throughout the day dishing out cups of tea.

Teenagers are different. Studies indicate that social may actually be altering the physical make-up of the brain. What impact is this having on behaviour? Relationships? What impact will this have on brands, their marketers & the relationship with the generation of social media natives?

How social media trends, disciplines and tactics are being used inside organisations to revolutionise internal communications, collaborative working, customer care, product development and building profitability.