FLASH: Yes: Auto-running on email delivery?

[pbusen - Peter Busenlener]

Yes, this is totally possible.  You have to send it as an HTML enhanced

email using the correct MIME settings any graphical email uses.  (Check out

the eCatalogs www.insight.com sends for a good use of HTML.  They embed

shopping cart tags enabling you to buy straight from the email, also.) 


So, inside the HTML email you place this code in the body (table works well)

below is an example, so change the width and stuff. 


<object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000"

codebase="http://active.macromedia.com/flash2/cabs/swflash.cab#version=3,0,0

,0" id="test" width="500" height="400">


                                <param name="movie"

value="http://www.whoever.com/WHATEVER.swf">


                                <param name="quality" value="high">


                                <param name="bgcolor" value="#000000">


                                <embed src="WHATEVER.swf" quality="high"

bgcolor="#000000" swliveconnect="FALSE" width="500" height="400"

type="application/x-shockwave-flash"

pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_

Version=ShockwaveFlash"> 


                        </object>



You can also do the same thing with Windows Media Player, Real audio player,

and others inside an email.  You need to put in a detect script whenever a

plugin is required and also for detecting HTML enabled email clients.  A

smart trick is to place the text version of the message commented inside the

first few lines of HTML allowing the non HTML people sent HTML emails to

still read the message without any action.l 


As always with media rich email... watch the bandwidth.  The wow factor

tanks when it takes over 5-10 seconds to load any email.  Also, is your web

server ready for all the amount of hits these few files will get if you

broadcast this email?  


Email service companies know more about this stuff then little ole me, but I

hope this helps!  


Can any email campaign pros discuss the trial and tribs of this delivery of

Flash?


More Links on this:  http:www.radicalmail.com  http://www.insight.com

http://www.w3c.org

Related reading:

W3C- The Multipart Content-Type:

http://www.w3.org/Protocols/rfc1341/7_2_Multipart.html

Sending HTML Newsletters: http://webreview.com/98/01/16/feature/inbox.html

Comparing HTML-Aware Email Clients:

http://webreview.com/98/01/16/feature/table.html

WHAT IS HTML MAIL? http://home.netscape.com/escapes/ibd/html_mail.html



Cheers!


Peter Busenlener

pbusenacxiom [dot] com

-----Original Message-----

From: Mathew Smith [

matsmithlogicsouth [dot] com (mailto:matsmithlogicsouth [dot] com)

]

Sent: Thursday, April 27, 2000 7:20 AM

To:

flasherchinwag [dot] com

Subject: FLASH: Auto-running on email delivery?



I need a flash presentation that will auto run on an email delivery...is it

possible??


If not, any suggestions?


--------------------------------------------

Mathew Smith

Eltrax Systems, Inc.

matsmithlogicsouth [dot] com

803.343.9539 pgr/voicemail




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