FLASH: Announce: Macromedia Brings Ability to Export Flash Web Content to Adobe Illustrator Users

[Brad Bechtel]

Here's another announcement we made today.  Must be the start of Seybold...


----- Original Message -----

From: Macromedia PR <

prmacromedia [dot] com

>

Sent: Monday, August 30, 1999 11:07 AM

Subject: <WORLDWIDE> Macromedia Brings Ability to Export Flash Web Content

to Adobe Illustrator Users



>

> MACROMEDIA BRINGS ABILITY TO EXPORT FLASH WEB CONTENT

> TO ADOBE ILLUSTRATOR USERS

>

> Macromedia Flash Writer Lets Adobe Illustrator Users Natively Publish

Vector

> Content to the

> Internet Using Flash Industry Standard

>

> Seybold San Francisco 99 - SAN FRANCISCO, Calif. - August 30, 1999 --

> Macromedia, Inc. (NASDAQ: MACR) today announced Macromedia Flash Writer, a

free

> downloadable plug-in for Adobe Illustrator, which will enable Illustrator

users

> to save their artwork natively to the Flash Player file format (SWF).

> Illustrator users will now be able to immediately deploy their artwork to

the

> Web without having to reformat it as a bitmapped file. Flash(TM) is the

> industry standard for high-impact, vector-based Web sites that deliver

motion,

> sound, interactivity, and graphics.

>

> Eighty-three percent of Web surfers can view Flash content online without

> having to download and install a player, according to a recent NPD Online

> Research survey conducted in June.  Based on current estimates from

industry

> research groups, this equates to more than 140 million people who can view

> Flash content in their browsers.  With Flash Writer for Adobe Illustrator,

and

> the native support of Flash in Macromedia FreeHand(TM), millions of

> professional graphic designers will be able to publish Flash content. For

more

> information about the ubiquity of Flash playback, visit

www.flash.com/survey/.

>

> "Over the past year, Illustrator users have been seeking a way to convert

their

> artwork into the Flash format," said Sandee Cohen, Adobe Illustrator

teacher

> and Graphics Curriculum Coordinator for the New School Computer

Instruction

> Center, New York City. "This export filter gives Illustrator users an

important

> and easy route for migrating their work to Flash, which has become a

standard

> for vector graphics on the World Wide Web."

>

> Flash Writer gives Adobe Illustrator users the ability to deliver vector

> artwork to a large worldwide Web audience today. At present, Adobe

Illustrator

> users need to convert their vector artwork to a bitmapped GIF or JPG

format to

> view and publish it online. In the process, they lose scalability and the

> ability to quickly publish the vector artwork to the Web for display or

> high-quality proofing. With Flash Writer, Illustrator users will

immediately

> gain these compelling features. The Flash file format also boasts a

compact

> binary file that can be streamed from any Web server and displays more

quickly

> than other major graphics formats.

>

> "Adobe Illustrator customers have continually requested the ability to

directly

> export Flash content," said Eric Wittman, Flash product manager at

Macromedia.

> "This free plug-in gives Illustrator users an immediate way to publish

> engaging, high-impact content to an existing Internet audience."

>

> SWF files from Flash Writer can also be brought into the Flash 4 authoring

> environment to add animation, interactivity, MP3 audio compression, and

other

> advanced features to deliver a richer user experience.

>

> Macromedia published its Flash file format as an open Web standard last

year,

> allowing other companies to both export the Flash file format or playback

Flash

> content within their applications. Macromedia has also made numerous

> distribution agreements to ensure the ubiquity of Flash, which now ships

with

> most leading operating systems, media players, and Web browsers, including

> Windows 98, Mac OS 8.6, America Online 4.0, WebTV, Apple QuickTime,

> RealNetworks' RealPlayer, and current versions of Netscape Navigator and

> Microsoft Internet Explorer. The Flash Player is freely available for

> Macintosh, Windows, Solaris, Java, Linux, and IRIX platforms. Macromedia

also

> makes the Flash Player source code available at zero cost to platform and

> device developers, further extending Flash's broad reach.

>

> PRICING AND AVAILABILITY

> Flash Writer is compatible with Adobe Illustrator 8 for Macintosh and

Windows

> and will be available in September at no charge from the Macromedia Web

site.

>

> ABOUT MACROMEDIA

> Macromedia's mission is to add life to the Web. By providing its

award-winning

> Web Publishing solutions to Web designers, consumers, and the enterprise,

> Macromedia is delivering a completely new generation of Internet

technologies

> designed to transform the Web experience. Headquartered in San Francisco,

> Macromedia (NASDAQ: MACR) has more than 550 employees worldwide and is

> available on the Internet at http://www.macromedia.com.

>

> ###

> Macromedia, Flash, Flash Player, and FreeHand are trademarks of Macromedia

> Inc., as indicated.  Other company names, brand names and product names

may be

> trademark(s) of others.

>

> Both Adobe and Illustrator are trademarks of Adobe Systems Incorporated.



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