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Subject: FLASH: Industry Standard Metrics on Sites for Distraction, diversion, and fun
From: Gahlord Dewald
Date: Fri, 15 Dec 2000 15:02:36 GMT

This came in on the Industry Standard's entertainment newsletter. Since most of
us Flash people are working on such projects I figured it might be some valuable
info.

g


====== Forwarded Message ======
Date: 12/14/00 7:22 PM
Received: 12/14/00 9:23 PM
From: TheStandard.com <box_officeatreply [dot] thestandard [dot] com>
To: gahlordatweedsmedia [dot] com

METRICS
~~~~~~~~
Factors driving visits to Web sites for distraction, diversion and fun

% of Respondents

Newness 54%

Hobbies 49%

Humor 36%

Anonymity 29%

Updates 24%

Community 20%

Gambling 17%

Sex and Romance 15%

Special Fx 13%

Voyeurism 11%

P2P 11%

Fame 7%

Celeb Gossip 7%

>From a survey of 2,098 Web surfers. Source: Jupiter Research, Dec. 2000
====== End Forwarded Message ======

Gahlord Dewald
Weeds Media Consortium
Hoops of Fire. Dancing Bears.
Interactive Designers.
http://www.weedsmedia.com

v: 802.658.4267 x 1
f: 800.863.9606
e: gahlordatweedsmedia [dot] com

Weeds Media Consortium
416 Pine Street
Burlington, VT 05401
USA



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