Re: FLASH: Flash - barrier to entry?

[John Dowdell]

At 10:27 PM 1/1/99, I am the Walrus wrote:

> The barrier, according to the client, was the plug-in issue.


In addition to the info in the other posts, another tack you might take

with clients who prefer seeing to hearing is to visit the weekly listings

of the hundred most-traffic'd sites on the web:


  http://www.hot100.com/home.chtml


The first thing to see here is that the Macromedia site is among the top 20

most frequently visited sites on the web. Scroll down the list. Look at the

bigname sites that don't draw as much. It's not technotes that are drawing

this traffic, lemmetellya -- it's Flash and Shockwave installs that drive

that site traffic.


Now consider that the Macromedia site has been in the Top 20 for about two

years now. Sometime's it's 17th. This week it's 14th. I can't recall seeing

it much below that.


That's a lot of demand from the mass market.


Now, on top of that, figure that people who have Netscape browsers, or IE

on CDs, or Win98 or MacOS or AOL or whatnot already have Flash and

Shockwave installed. This sustained Top-20 traffic is just the tip of the

iceberg.


(You might also point out to the client some of the top content sites on

that list, such as Sony, Disney, CBS... although the portals and search

engines don't use rich-media, the bigname content sites sure do.)



You can definitely do media-substitution and other tricks, too... goal is

to get your message across to the audience, and rich presentations can

definitely help. Good luck in your work!


jd





John Dowdell, Macromedia Tech Support, San Francisco CA US

Search technotes: http://www.macromedia.com/support/search/

Public discussions have first claim on support time; but private email

is available via Priority Access: http://www.macromedia.com/support/




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