Re: FLASH: Flash in Business

[DragonFly]

Laura Mollett wrote:


> >> So, you have both versions on line for now and let the audience decide.

> >

> >I like the up front choice/commitment home page that you use.

> >

> >> What else can you do?  Have trust in them.  They're greedy and want the

> >> best stuff. They'll get the idea that they need to do this to get that, and

> >> do so.  It's always worked throughout history.

>

> I saw what I think is the coolest way to do it today (off one of the links

> off mm's vector zone site that Charlene Reese posted - thanks!!). Anyway,

> the flash movie loads directly with a nice link at the bottom that says

> 'nothing happening? - click here' - that link takes the user to the

> 'choices' page which offers 'already have the plug-in' (msie on a mac, huh

> ;), 'download the plug-in' (we really recommend it), and 'ok ok so be

> stubborn here's a static version'. I liked this as if you have the plug-in

> and it's working fine, there's no need to see the 'choice' page at all and

> if you don't, it's really obvious one is 'missing something'. sort of two

> chances to sell them on spending the 5 min. to download :), but still an

> option if they won't. 'sides this makes almost all the browser detection

> script unnecessary, and there's very little chance it'll break. i believe

> i'll do it this way from now on :)


The critical factor is appropriately taking advantage of the opportunity to

educate (in those first critical 15 seconds) the non- Flash User (as described

above, for example).


This is tantamount to *increasing business* for all of us, and hastening the turn

of the tide.


Sharing ideas here about how best to sway The Flash Disadvantaged will help us

all make it better.


Ken Sherwood



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