RE: FLASH: OT: Kid Rock's strictly Flash4-*only* site

[JGL]

>Brian Matthews said:

>I told him the Flash plug-in is harmless and that

>any respectable websurfer would have it installed.


>Commentary?


Joe/Jane average surfer uses what they use to browse the Internet because

that's what was/is on their computer . . . and many don't even bother to

upgrade browsers or download plug-ins due to fear, lack of knowledge, and/or

obstinacy.


The only large system on the net that makes all that stuff a nearly passive

issue is AOL.


When AOL wants to update/change your net viewing software, they just do it .

. . and don't even ask.


In answer to your question, I believe it depends on the sites purpose. If

the goal is to sell product and you feel that the only way to sell it is

through a FLASH Interface, you will lose business. You'll lose it in two

ways.


1)Some people can't upgrade to Flash4 plugin

2)When you send someone to MM page for download, they might not come back .

.


When someone is at your web site, and you really want to capture their

attention as best you can so you can create a customer out of them, don't

send them away from your site . . . (Internet Basics 101)


A good example is:

I made this one site and was tracking those with 'no flash/need upgrade'

surfers and sent them to the MM download page after informing them they

needed to download or upgrade the flash player. Out of that group, almost

100% went to the download page . . .


You know what though? A large enough percentage didn't come back to our site

to merit concern. Needless to say, we quit doing that and send them direct

to the html site.


IMO, the MM download page is not a very passive experience. Too much going

on when you have to go to MM site and download the plug in. It even

*instructs* the surfer to goto shockwave.com


jgl



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