RE: FLASH: "a cancer on the web called flash"

[Chad Kraeft]

Any recommendations on a good book that can help those of us trying to eek

out a web presence with no education and no $ to enroll in one?  It's nice

to have the benefit of education in the field one chooses, but this medium

is pretty new for most of us, and since most of us posting to the forum do

so because either the books available are no help, or we've learned enough

that the books available aren't going to teach us anything new.


I appreciate constructive criticism, and I have my own negative feelings

towards a lot of what I see on the net, but most of us are sympathetic to

each others efforts and this forum sports a fairly friendly place to learn

WHY what we doesn't work and HOW to fix it.


Nothing personal against you, but keep the focus and help us poor sots out

with a literary reference.


[nice speech, btw! i knew there was SOMETHING my work was missing. now i

know what it is...]


-----Original Message-----

From:

ownerchinwag [dot] com

 [

ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On

 Behalf Of Webmaster

calypsostudios.com

Sent: Friday, June 02, 2000 11:35 AM

To:

flasherchinwag [dot] com

Subject: Re: FLASH: "a cancer on the web called flash"



Flash isn't the cancer. Poor information design is the cancer.


Flash can be very effective if used correctly. Here are a few examples of:


http://www4.pixel-industries.com/

http://viaduct.co.uk

http://eneri.net

http://www.creative-republic.com/

http://agencypja.agencyultra.com/

http://www.melondezign.com/

http://www.k2skates.com/


These sites use Flash cleverly, deliver information in a unique,

entertaining and effective way w/o too much hype. Unlike most Flash enabled

sites, these sites defined their target audience and properly went after

them.


Most Flash enabled sites don't have a clue what a target audience is, what

information architecture is, what information delivery is, what design is,

how traditional design differs from interactive information design and

therefore they "fail."


I won't even begin to list poor examples of flash sites, as there are far

too many and can be found around just about every corner.


Technology does not make a designer.


Too many people think they can pick up the latest copy of Illustrator,

Freehand, Flash, Dreamweaver or GoLive and "pow!" they're a multimedia

designer. They are sadly mistaken. They aren't designers, they're pixel

pushing monkeys. The point being a monkey can work a keyboard and a mouse,

but the final product won't be effective information design. They might be

great at hacking the code that makes the design work the way the designer

intended it to, similar to the way a construction worker builds a structure

that the engineer has engineered to work the way the architect designed it.


Without proper training and education, one cannot be an effective

information designer. You simply can't go into a situation blind, w/no

background experience, no research, no education and deliver a piece that is

as effective as someone who is a trained and educated expert in the field.


Flash is not the cancer -- poor information designers are.


--

Todd R. Warfel

iDirector

Ucentric Systems


www.ucentric.com

P: 978-897-7503

F: 978-897-9980



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