Re: FLASH: Flash usage on the Net?

[David Mendels]

At 01:16 AM 3/13/99 -0800, Paul Mossbarger wrote:

>Hi all.  Got some related issues I'm curious about.

>

>	1)  Are there any statistics on how many people currently browsing have the

>Flash plugin?  I've read the stats on Macromedia's site, but I was wanting

>to compare real-life experience with their stats.



Yes, there is an in-depth third party study (done by King Brown and

Partners) and a detailed whitepaper at 


http://www.macromedia.com/software/flash/survey/main.html


There is an online version and a downloadable .PDF so that you actually can

print something out if you want a document to show your clients.


Summary: Over 77% of all web surfers already have Flash installed.



>	2)  Are people generally willing to download a plugin to see a Flash site?


Over 77% already have it. An additional large percentage will get the

seamless autodownload experience provided by IE and Active X.  Only a very

small percent will actually need to actively download it.


>	2a)  In your experience, how seamless is the plugin installation on either

>browser?

>	3)  How do you sell clients on whether or not to use Flash?  Mine often

>balk when I let them know it involves a plugin.



That is exactly the purpose of the study and the whitepaper mentioned

above.  Please read it and let us know if it helps you.  At Macromedia,

this is one of our top priorities...we'd love your feedback and we can

continue to improve the whitepaper and provide other tools that can help

you with this.  Let us know what you think of what we have so far and what

you want to see.


Thanks,


David

Macromedia

---------------------------------------------------------------

David Mendels                               

Vice President and General Manager, 

Web Publishing, Macromedia

dmendelsmacromedia [dot] com

Add Life to the Web                         

---------------------------------------------------------------


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