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Subject: Re: FLASH: Paul Rand quote for Flashers
From: Brian V Bonini
Date: Mon, 15 Mar 1999 22:44:40 GMT

How pretentious!

*********
-----Original Message-----
From: Scott Wilkinson <scottataliasinc [dot] com>
To: flasheratshocker [dot] com <flasheratshocker [dot] com>
Date: Monday, March 15, 1999 11:33 AM
Subject: FLASH: Paul Rand quote for Flashers


>Here's an excellent quote by Paul Rand, who (for those who don't know
>him) is one of the greatest designers of the 20th century. I think the
>quote is a good thing for all Flashers to keep in mind...
>
>
>"Without the aesthetic, design is either the humdrum repetition of
>familiar cliches or the wild scramble for novelty. Without the
>aesthetic, the computer is but a mindless speed machine, producing
>effects without substance, form without relevant content, or content
>without meaningful form." ---Paul Rand
>
>(Somehow, I believe that many Flashers will ignore the advice. <g>)
>
>Scott
>
>--
>Scott Wilkinson
>Alias Design, Inc.
>
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