RE: FLASH: About Flash in Sweden and perception

[Phred White]

I agree totally with content being king, but "content" <>"text". The phrase

"One picture is worth a thousand words" comes to mind in this context.

Imagery is a critical part of content, but the increase in communication

value has to be commensurate with the increase "cost" of downloading it.


Info seekers don't want to wade through non-nutritive eye candy.  David said

anything over 400K and he won't wait. I won't wait for anything over

70K-90K, except if my GOAL is to see eye candy.  On the other hand, if I'm

just surfing and a site is very plain, and I don't have a specific interest

in THAT content, I also pass it by.   


The WONDERFUL thing about Flash is that you can have a beautiful interface

with NO waiting.  This is achieved with a combo of Flash's inherent

efficiency and intelligent design (staged preloading, streaming etc.)


I went to the site listed by the initiator of this thread, and I thought the

preload took too long.  The site was nice once you were in, but I wouldn't

wait for the preload if I was just cruising by.  If Swedes are really

download-conscious, I think the poster should re-think the structure of her

flash design a bit.


I'd be interested to hear other opinions on the following; I don't believe

in loading messages for marketing-based sites. Period.  When I see a Loading

message I think, "Oh, now I'm wasting time so they can sell me something.

Bye."  Rather, the preload segment should have some riveting, but slim

content so I DON'T KNOW I'M WAITING. In fact, I'm NOT waiting because there

is info to absorb while the download occurs.


On sites you HAVE to view, e.g. training sites etc. and where the content is

huge, it's best to avoid "loading" msgs., but it's better than a "dead"

window when there is a big chunk to dload.


Phred


> ----------

> From: 	David Gary

>

Reply To: flashershocker [dot] com

> Sent: 	Tuesday, May 18, 1999 10:03 PM

>

To: flashershocker [dot] com

> Subject: 	Re: FLASH: About Flash in Sweden and perception

> 

> 

> 

	"Content _should_ be king. "


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