Re: FLASH: bored on Fri night?

[Wayne Townsend]

>OK, so you're right -- if I had a life, I would not be here lending a hand.

>

>Lexus Ad (1) The "Lexus Is" ad has a problem with color shift in the

>background of the graphic at the lower left where the car zooms in -- just

>enough off that it shows up as a block against the background, which, I

>assume, was not the plan.


Arrg!  Thx Bonnie.

Back to PS I go.  See if I can fix that.


>That graphic also requires me to scroll down to

>see all of it.  I really like the way the ad works, though I am not sure that

>I would start out with the X-Ray view of the car as the default -- the other

>photos are gorgeous, as car ad photos always are.


They're all MCs so I could do any one of them to start out with.  So, I'm

guessing you'd like the external 3D better to start out with?


>Also about initial

>capitalization -- in the feature section -- you should make the word Style

>initial capped in Chronograph-Style and Projector-Style.  (Actually, I think

>it looks classier and more modern just to car the first letter in the first

>word in the phrase.)


Ok.


>(2) I'd take the period out of the end of the headline about NOT A HAIR OUT

>OF PLACE.


Ok.


LOVE the colors page, but it does seem that there is a squiggle

>that appears in the door panel when it goes to green -- at least on my

>monitor.  Is the wording about the color and trim visible on Macs?  It's

>pretty tiny on my PC.


Hmmm. What?  Ok I'll have another look at that.


>(3) Initial cap rules mean that it should read: "Music, Gourmet Cuisine, and,

>of course,

>Little Orange Cones."  I, however, would do it as:

>

>No Lexus would be complete without

>music, gourmet cuisine, and, of course,

>little orange cones . . .


I took it from their text.  Not sure I can change it, but I'll see.


>Note also that in ad 2, you do not use the serial comma (the comma before the

>"and" in a series -- "thrilling blend of Lexus design, precision engineering

>and, of course, the elegance of a Thoroughbred."  (Note that the breed

>Thoroughbred should technically be capitalized.)  Anyhow, either add a comma

>after "engineering" in ad two, or drop the comma after cuisine in ad 3,

>particularly if they are part of the same campaign.

>

>BTW -- copious trunk?  Spacious -- not copious.  Trust me.  It's nuance and

>those who pay for a Lexus know nuance.


One thing about it Bonnie, you *are* complete!  Thanks for that - well, I

asked for it didn't I.  I'll see about getting these changes made.  Thanks

for your time.  Much appreciated. If ever I can return the favor, just ask.


ATB,


/w


Only 8 months left until the year 2000.

Is your website Flash-3 Compliant yet?


Wayne Townsend

WebStaffing.Net

Princeton, TX.

http://webstaffing.net

waynettopher [dot] net

------------------------------------------------------------------------

To UNSUBSCRIBE send: unsubscribe flasher in the body of an

email to

list-managershocker [dot] com

.  Problems to:

ownershocker [dot] com

N.B. Email address must be the same as the one you used to subscribe.

For info on digest mode send: info flasher to

list-managershocker [dot] com