FLASH: OT: Yet another animation format?

[Lee Hunter]

>From the Iconocast newsletter



Onflow

******

While the IAB reports that Internet advertising rose 35% in

the second quarter, many Internet marketers continue to

search for better ways to brand Web users. San Francisco-

based Onflow thinks it just may have that better mousetrap.


The company has introduced a proprietary, player-based

technology that provides relatively compact broadcast-like

animations complete with anti-aliased text. Onflow will

soon provide a free authoring tool that allows advertisers

to create ads that go beyond the current state-of-the-art

in banner design.


In addition to the player and authoring tool, Onflow will

handle ad serving via HTML redirects and promises to provide

detailed ad tracking and reporting. While player-based

systems usually present major distribution obstacles, Vice

President Bill Niffenegger tells ICONOCAST that the company

will soon announce major alliances that will help jump-start

distribution.


=> http://www.onflow.com

> 



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