uk-netmarketing Archive (2011-2015)

Hi Caroline

Try starting with http://www.emarketer.com/ that has a lot to offer for
anyone wanting to know current trends and best practices.

A lot of people will have told you to read anything by Seth Godin
 (apparently you should read at least one in your life time)

But I think you'd appreciate anything by David Meerman Scott like his
book The New Rules of Marketing and PR: How to Use Social Media, Blogs,
News Releas... by David Meerman Scott

see http://damiens.ws/v8ym09



Cheers

Damien



Damien Saunders

web www.whitetshirtdigital.com
twitter @damiensaunders <http://twitter.com/damiensaunders>
mobile +447919110638


Need help with your marketing strategy? or want to get started with social
CRM - get in touch now <hello at whitetshirtdigital.com>




On Fri, Nov 11, 2011 at 7:17 PM, Caroline Bottomley <
carolinembottomley at gmail.com> wrote:

> Dear Learned List,
>
> Can anyone recommend a fantastic, easy to read, up to date handbook for
> online marketing? I hoping someone will recommend the equivalent of 'Don't
> Make Me Think' (which I found via this list) but for online marketing.
>
> I did an MBA specialising in marketing and a marketing diploma back in the
> early 90s. It was great for basic principles, but I don't think online was
> even a word then. One essay I wrote was on the possible effect of email on
> working practises...
>
> If anyone could recommend an easy-read, refresher kind of a book, that
> would be very welcome,
>
> many thanks,
>
> Caroline
>
>
>
>
> Caroline Bottomley
> RadarMusicVideos  @radarmusicvideo
> the Newsletter
> Create  Promote  Broadcast
> The Independent Music Video Network
>
>
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