uk-netmarketing Archive (2011-2015)

Hello Caroline,

Don't Make me Think was a very easy and quick read, but most of the books
out there are not this easy to dip into.  The only one that I know about
that covers Internet Marketing in any depth is Dave Chaffeys book Internet
Marketing Strategy, Implementation and Practice ­ but its not quick and
easy, in fact its quite the contrary and is now probably a bit out of date,
unless they have an updated edition, but it was my bible for studying
Digital Marketing (IDM).

Seth Godin's books are all very easy going and entertaining ­ take your
pick!

Other books you should consider reading that cover different aspects of our
business include:  

Web Analytics 2.0 (Avinash Kaushick)
The New Rules of Marketing and PR (Excellent, very easy read) - as
recommended by Damien
Rocket Surgery Made Easy ­ Steve Krug (follow up to Don't Make Me Think)
Predictably Irrational by Dan Ariely

There are more on my linked in page if you are still stuck for ideas!

Suzy Turnbull
Suzy Turnbull (DIP Dig M)
E Marketing Tactics
Email:  sturnbull at emarketing-tactics.com
Web:  http://emarketing-tactics.com
Linked In:  http://pa.linkedin.com/in/suzyturnbull



From:  Damien Saunders <damien at damiensaunders.com>
Reply-To:  uk-netmarketing <uk-netmarketing at mm.chinwag.com>
Date:  Mon, 14 Nov 2011 11:53:00 +0000
To:  <uk-netmarketing at mm.chinwag.com>
Subject:  Re: [uk-netmarketing] Recommendations for online marketing books

Hi Caroline

Try starting with http://www.emarketer.com/ that has a lot to offer for
anyone wanting to know current trends and best practices.

A lot of people will have told you to read anything by Seth Godin
(apparently you should read at least one in your life time)

But I think you'd appreciate anything by David Meerman Scott like his book
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News
Releas... by David Meerman Scott

see http://damiens.ws/v8ym09



Cheers

Damien



Damien Saunders

web www.whitetshirtdigital.com <http://www.whitetshirtdigital.com/>
twitter @damiensaunders <http://twitter.com/damiensaunders>
mobile +447919110638


Need help with your marketing strategy? or want to get started with social
CRM - get in touch now <mailto:hello at whitetshirtdigital.com>




On Fri, Nov 11, 2011 at 7:17 PM, Caroline Bottomley
<carolinembottomley at gmail.com> wrote:
> Dear Learned List,
> 
> Can anyone recommend a fantastic, easy to read, up to date handbook for online
> marketing? I hoping someone will recommend the equivalent of 'Don't Make Me
> Think' (which I found via this list) but for online marketing.
> 
> I did an MBA specialising in marketing and a marketing diploma back in the
> early 90s. It was great for basic principles, but I don't think online was
> even a word then. One essay I wrote was on the possible effect of email on
> working practises...
> 
> If anyone could recommend an easy-read, refresher kind of a book, that would
> be very welcome,
> 
> many thanks,
> 
> Caroline
> 
> 
> 
> 
> Caroline Bottomley
> RadarMusicVideos  @radarmusicvideo
> the Newsletter
> Create  Promote  Broadcast
> The Independent Music Video Network
> 
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