uk-netmarketing Archive (2011-2015)

Hi Damien
excellent, thanks very much DMS sounds good, I hadn't heard of him before
Caroline


Caroline Bottomley
RadarMusicVideos  @radarmusicvideo
the Newsletter
Create  Promote  Broadcast
The Independent Music Video Network

On 14 Nov 2011, at 11:53, Damien Saunders wrote:

> Hi Caroline
> 
> Try starting with http://www.emarketer.com/ that has a lot to offer for anyone wanting to know current trends and best practices.
> 
> A lot of people will have told you to read anything by Seth Godin  (apparently you should read at least one in your life time)
> 
> But I think you'd appreciate anything by David Meerman Scott like his book The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releas... by David Meerman Scott 
> 
> see http://damiens.ws/v8ym09
> 
> 
> 
> Cheers
> 
> Damien
> 
> 
> 
> Damien Saunders
> 
> web www.whitetshirtdigital.com
> twitter @damiensaunders
> mobile +447919110638
> 
> 
> Need help with your marketing strategy? or want to get started with social CRM - get in touch now
> 
> 
> 
> 
> On Fri, Nov 11, 2011 at 7:17 PM, Caroline Bottomley <carolinembottomley at gmail.com> wrote:
> Dear Learned List,
> 
> Can anyone recommend a fantastic, easy to read, up to date handbook for online marketing? I hoping someone will recommend the equivalent of 'Don't Make Me Think' (which I found via this list) but for online marketing.
> 
> I did an MBA specialising in marketing and a marketing diploma back in the early 90s. It was great for basic principles, but I don't think online was even a word then. One essay I wrote was on the possible effect of email on working practises...
> 
> If anyone could recommend an easy-read, refresher kind of a book, that would be very welcome,
> 
> many thanks,
> 
> Caroline
> 
> 
> 
> 
> Caroline Bottomley
> RadarMusicVideos  @radarmusicvideo
> the Newsletter
> Create  Promote  Broadcast
> The Independent Music Video Network
> 
> 
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