uk-netmarketing Archive (2011-2015)

[uk-netmarketing] Email in China

[uk-netmarketing] Email in China

Alec East alec.east at ukoko.com
Tue Nov 15 14:36:28 GMT 2011


Hi Folks

Can anyone help me with some insight into email marketing in China?

We're looking after the online aspects of a product launch in China, one aspect of which is the email marketing.

Are there any major pitfalls i should be aware of?

e.g. 
	What restrictions does the government put on email marketing?

	what are top (desktop) email clients I need to support?
 
	are 163.com / 126.com / sina.cn etc fiddly to support?

	What else should I be aware of?

I'll probably use Campaign Monitor to send emails but we might opt for a local firm instead, as long as they are aware of whatever the equivalent to Outlook 2007 / Gmail rendering issues are in China.

It's been a real education so far - post code data is about as precise as throwing a dart at a map, in the dark, while wearing boxing gloves. I'm hoping the email will be plain-sailing by comparison.

Any tips or experiences greatly appreciated.

Al



		Alec East Director
		 
		email: alec.east at thboom.com
		mob: +44 (0)7976 751 371
		web: http://www.thboom.com

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