uk-netmarketing Archive (2011-2015)

[uk-netmarketing] Email in China

[uk-netmarketing] Email in China

Edward Kay edward.kay at torchbox.com
Wed Nov 16 10:40:10 GMT 2011


Hi Alec,

This recent Management Today
article<http://www.managementtoday.co.uk/features/1104313/global-entrepreneurship-week-business-china/>may
well be of interest...

Best wishes,
Ed

On 16 November 2011 09:23, Dong, Charley <Charley.Dong at ncp.co.uk> wrote:

> ** ** ** ** ** **
>
> Hi Alec,****
>
> ** **
>
> There is no such customer data protection act in place in Chinese Market
> and some local online ads agencies are selling email data to clients at a
> cheaper rate. ****
>
> ** **
>
> However, the email database you get from the agencies will always have a
> large number of non-active emails. The conversion rate you will get in **
> China** are always lower than your current rate in the ****UK****.****
>
> ** **
>
> In terms of email clients, the 3 sites you mentioned are quite large, you
> will also need to look into QQ.com, sohu.com at same time.****
>
> ** **
>
> Have you also looked into Social media marketing in ****China****? Please
> note, there is no Twitter or Facebook access from ****China****. You will
> need to start a SINA weibo account (local twitter) instead.****
>
> ** **
>
> Cheers ****
>
> ** **
>
> *Charley Dong (MA,ACIM)*
>
> Senior Digital Marketing Executive****
>
> National Car Parks Ltd
> 5th Floor, ****Centre** **Tower****, Whitgift Centre
> Croydon
> CR0 1LP ****
>
> Office:  0208 774 1390
> ****Mobile****: 0782 435 1402
> Fax :    0845 050 7099 ****
>
> ****
>   ------------------------------
>
> *From:* **uk-netmarketing**-bounces at mm.chinwag.com [mailto:**
> uk-netmarketing**-bounces at mm.chinwag.com] *On Behalf Of *Alec East
> *Sent:* 15 November 2011 14:36
> *To:* **uk-netmarketing**atmm [dot] chinwag [dot] com
> *Subject:* [**uk-netmarketing**] Email in ****China********
>
> ** **
>
> Hi Folks****
>
> ** **
>
> Can anyone help me with some insight into email marketing in ****China****
> ?****
>
> ** **
>
> We're looking after the online aspects of a product launch in ****China***
> *, one aspect of which is the email marketing.****
>
> ** **
>
> Are there any major pitfalls i should be aware of?****
>
> ** **
>
> e.g. ****
>  ****
>
> What restrictions does the government put on email marketing?****
>
> ** **
>  ****
>
> what are top (desktop) email clients I need to support?****
>
>  ****
>  ****
>
> are 163.com / 126.com / sina.cn etc fiddly to support?****
>
> ** **
>  ****
>
> What else should I be aware of?****
>
> ** **
>
> I'll probably use Campaign Monitor to send emails but we might opt for a
> local firm instead, as long as they are aware of whatever the equivalent to
> Outlook 2007 / Gmail rendering issues are in ****China****.****
>
> ** **
>
> It's been a real education so far - post code data is about as precise as
> throwing a dart at a map, in the dark, while wearing boxing gloves. I'm
> hoping the email will be plain-sailing by comparison.****
>
> ** **
>
> Any tips or experiences greatly appreciated.****
>
> ** **
>
> Al****
>
> ** **
>
> ** **
>  **************
>
>
> ********Alec East **Director****
> **
> ************************************
>
>  ****
> **
> ********
>
> email: alec.east at thboom.com****
>  ********
>
> mob: +44 (0)7976 751 371****
>  ********
>
> web: *http:// <http://www/>www.thboom.com*****
>
> ** **
>   ******
>
> ** **http://twitter.com/aleceast <http://twitter.com/aleceast>****
> ****
>        ************************************************
>
>
>
> ******
> ****
>
> The information contained in this e-mail is confidential and may be
> privileged. It is intended for the addressee only. If you are not the
> intended recipient, please delete this e-mail and advise the sender
> accordingly. The contents of this e-mail must not be disclosed or copied
> without the sender's consent.  Seeing as you've read this far, we'd like to
> compliment you on your attention to detail.********
>      **
>
> ** ******
> ****
> ******
>
> ** **
>
> Click here <https://www.mailcontrol.com/sr/wQw0zmjPoHdJTZGyOCrrhg==> to
> report this email as spam.****
>
>
>  *NCP Gateway*: the first national account card for businesses
> www.ncp.co.uk/gateway
>
>
>
>
>
>
>
> NATIONAL CAR PARKS LIMITED DISCLAIMER
>
> **** **
>
> The contents of this e-mail are for use by the intended addressee(s) only
> and may contain legally privileged material and confidential information
> that is exempt from disclosure by law. Please note that if you are not the
> intended recipient of this e-mail, any dissemination, distribution or
> copying of this e-mail by you is strictly prohibited and you must not read,
> use or take any action in reliance on it. If you have received this e-mail
> in error, please immediately notify the sender by return e-mail or by
> telephoning 0845 050 7090 and then permanently delete it from your system.
> Please note that neither National Car Parks Limited nor the sender accepts
> any responsibility for viruses and it is your responsibility to scan any
> attachments.
>
> ** **
>
> National Car Parks Limited registered office - 6th Floor Offices, Centre
> Tower, Whitgift Centre, Croydon, Surrey CR0 1LP.
>
> ** **
>
> Registered in England and Wales.
>
> ** **
>
> Registered number - 253240
>
> This message has been scanned for malware by SurfControl plc.
> www.surfcontrol.com
>
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-- 
Edward Kay
Head of Production

Torchbox Ltd | Southill Park | Charlbury | OX7 3EW

Direct: +44 (0)1608 638373
Office: +44 (0)1608 811870
edward.kay at torchbox.com

http://www.torchbox.com
http://uk.linkedin.com/in/edwardkay
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