uk-netmarketing Archive (2011-2015)

Yes,

I second that, so recommend:

www.wurfl.org<http://www.wurfl.org>
www.deviceatlas.com<http://www.deviceatlas.com>
www.bango.com<http://www.bango.com> (device detection and analytics)

I don't use the device databases for redirection, as we do this at a content distribution (network) layer.  If you want to know the pattern matching we use, please contact me off list (craig fullstop sullivan at belron fullstop com).

Bango is very handy for us as it gives us info on network operators, the exact device model ID string and the local marketing name for the product, in the country in which it's used!  They also do a range of detection techniques so we have a complete picture of smartphones, featurephones, games consoles, media players, tvs etc.

These two are fairly basic but are free:

http://detectmobilebrowsers.mobi/
http://code.google.com/p/php-mobile-detect/

Even if your detection isn't perfect, I have very high volume stats in the UK market and check the user agent strings regularly.  Even if you aren't using one of the device services above, you can do traffic direction or device queries to handle almost ALL devices.

Just make sure there is a clear and fast route for any mobile handsets that don't get detected as one, to make their way to the mobile site manually.  I get problems with new device manufacturers tweaking the user agent strings and carrier specific vanity settings but it's not as bad as people think.

Looking at the figures in our stats, we get 98+% in the UK anyway, straight to their destination.  I can see how many mobile devices land first time on the desktop site (they shouldn't) and the number is low - but it isnt 100%.

Don't get hung up on perfect handling here anyway - if you aren't delivering a decent device experience for the major classes that visit your site, don't worry about redirecting Paraguayan telco fiddled rebadged Galaxy S IIs - ok?

I would not worry about featurephones - even when we have a simple site like ours, which will happily work with a 10 year old flip phone.  Nobody buys or surfs with a featurephone - the UI, the experience just sucks too much.

Everyone with decent data that I've spoken to in the US/Europe says that featurephones are incredibly low conversion as the UI of browsing/shopping sucks.

If any of you are interested in stats, I now have pretty comprehensive model and OS breakdowns etc. for 30 odd countries.  Contact me off list if you are curious or want the regex.

Regards,

Craig.

Craig Sullivan
Group Customer Experience Manager
Belron International Ltd
Tel : +44 (0) 1784 263 665
Mobile : +44 (0) 7764 324 519

"Going to bed at night saying we've done something wonderful...  that's what matters to me."
Steve Jobs, 1983


________________________________
From: uk-netmarketing-bounces at mm.chinwag.com [uk-netmarketing-bounces at mm.chinwag.com] on behalf of Miko Coffey [miko.coffey at gmail.com]
Sent: 24 April 2012 14:52
To: uk-netmarketing
Subject: Re: [uk-netmarketing] Mobile Website Builders

If you are looking for mobile specialists, then I can suggest Ribot:

http://ribot.co.uk/

Regards,
Miko

On 24 April 2012 10:41, Charles Meaden <charles at digitalnation.co.uk<mailto:charles at digitalnation.co.uk>> wrote:
At 07:45 24/04/2012, you wrote:
>Or if there's 1 to license can you point me at it?

We've been using Device Atlas for the mobile site we developed at
m.imagineireland.com<http://m.imagineireland.com> and it works like like a treat.

We opted it for it as we need to dynamically resize the photos to fit
width of the screen of each device


Best wishes

Charles

Charles Meaden - Managing Director
Digital Nation - Intelligent Internet Marketing

T: +44 (0)207 993 5482<tel:%2B44%20%280%29207%20993%205482>
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Latest Blog Post:
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Miko Coffey, BFA FRSA

Independent Web Consultant
http://www.usingmyhead.com
email: miko at usingmyhead.com<mailto:miko at usingmyhead.com>

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