uk-netmarketing Archive (2011-2015)

I dislike them personally. I never click on them and therefore don't ever
include them in email newsletters.

 

One thing you should consider though. A "Forward to a friend" link usually
means a fresh version of the email is forwarded. If you actually forward an
email manually to a friend, your friend will receive the email with your
unsubscribe link at the bottom. If they click on that link, thinking they
are unsubscribing themselves (don't underestimate how little people pay
attention), they will be unsubscribing you.

 

Steve Masters

 

From: uk-netmarketing-bounces at mm.chinwag.com
[mailto:uk-netmarketing-bounces at mm.chinwag.com] On Behalf Of Caroline
Bottomley
Sent: 06 August 2012 08:00
To: uk-netmarketing
Subject: [uk-netmarketing] forward to a friend?

 

Hi Chinwag,

 

Does anyone have a view on the value of this link at the end of an email?

Everyone knows how to forward an email to a friend without needing a hotlink
for it.

I'm not sure the prompt is particularly effective - I'm sure I'd have the
thought before seeing the link and pretty certain the link wouldn't make me
thing 'oh I should forward this to my friend'.

And I'm a fan of stripping out everything unnecessary.

But, writing this, I realise I might be prompted to send to a friend - so
maybe we should keep it and change the wording?

 

Any thoughts esteemed marketers?

 

best

 

C

 

 

Caroline Bottomley

@radarmusicvideo <http://twitter.com/#!/radarmusicvideo> 

facebook <http://www.facebook.com/RadarMusicVideos> 

RadarMusicVideos <http://www.radarmusicvideos.com/> 

 

News about 

briefs, commissions and Radar-made videos <http://eepurl.com/1Nzs> 

 

-------------- next part --------------
An HTML attachment was scrubbed...
URL: http://mm.chinwag.com/pipermail/uk-netmarketing/attachments/20120807/45163e20/attachment.htm