uk-netmarketing Archive (2011-2015)

Hiya,

I've not seen any significant evidence of people forwarding anything via a
link to a friend from the emails we've sent but we have found it has one
interesting purpose... Some folk seem to click the link at the bottom of
the email as a natural "oh that will take me to the page or more info" (odd
but seems to be true) and without the 'forward to a friend' and keeping in
mind spam algorithms this space is usually otherwise used by the
"unsubscribe link". Hence, "forward to a friend" becomes a way of people
not accidentally unsubscribing!

Hope this helps.
alex

On Mon, Aug 6, 2012 at 7:59 AM, Caroline Bottomley <
carolinembottomley at gmail.com> wrote:

> Hi Chinwag,
>
> Does anyone have a view on the value of this link at the end of an email?
> Everyone knows how to forward an email to a friend without needing a
> hotlink for it.
> I'm not sure the prompt is particularly effective - I'm sure I'd have the
> thought before seeing the link and pretty certain the link wouldn't make me
> thing 'oh I should forward this to my friend'.
> And I'm a fan of stripping out everything unnecessary.
> But, writing this, I realise I might be prompted to *send* to a friend -
> so maybe we should keep it and change the wording?
>
> Any thoughts esteemed marketers?
>
> best
>
> C
>
>
> *
> Caroline Bottomley
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