uk-netmarketing Archive (2011-2015)

Hi Caroline, 
 
I'd love to hear more thoughts on this, and thought I'd share the
following as a benchmark...
 
The company I work for produced this stat way back in 2009 - 
"Without offering incentives, social sharing rates average 0.5 percent
while forward-to-a-friend rates are typically only a few tenths of 1
percent."
 
Anecdotally, prior to this role, I've used forward to a friend in a B2B
environment, and found it useful - not least because you can track stats
on who has shared but you can also  segment the people who share and
treat them as the brand ambassadors that they have voluntarily become! 
 
Laura
 
Laura Brown | @laurabrowny 
 
From: uk-netmarketing-bounces at mm.chinwag.com
[mailto:uk-netmarketing-bounces at mm.chinwag.com] On Behalf Of Caroline
Bottomley
Sent: 06 August 2012 08:00
To: uk-netmarketing
Subject: [uk-netmarketing] forward to a friend?
 
Hi Chinwag,
 
Does anyone have a view on the value of this link at the end of an
email?
Everyone knows how to forward an email to a friend without needing a
hotlink for it.
I'm not sure the prompt is particularly effective - I'm sure I'd have
the thought before seeing the link and pretty certain the link wouldn't
make me thing 'oh I should forward this to my friend'.
And I'm a fan of stripping out everything unnecessary.
But, writing this, I realise I might be prompted to send to a friend -
so maybe we should keep it and change the wording?
 
Any thoughts esteemed marketers?
 
best
 
C
 
 
Caroline Bottomley
@radarmusicvideo <http://twitter.com/#!/radarmusicvideo> 
facebook <http://www.facebook.com/RadarMusicVideos> 
RadarMusicVideos <http://www.radarmusicvideos.com/> 
 
News about 
briefs, commissions and Radar-made videos <http://eepurl.com/1Nzs> 
 
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