uk-netmarketing Archive (2011-2015)

My view FWIW is that Forward to a Friend has been superceded by encouraging
social sharing. At the same time the argument could be 'why not because you
get a few extra emails out of it', my view is that by limiting overall
choice you can focus on those things which will really benefit you.

Social sharing is great because it's one to many so you get so much more
overall exposure... to many / all of the social contacts for that person in
question.

We've done the same on a few websites as social sharing is just so much
more effective.

IMHO of course!



On 7 August 2012 16:09, Laura Brown <lbrown at silverpop.com> wrote:

> Hi Caroline, ****
>
> ** **
>
> I’d love to hear more thoughts on this, and thought I’d share the
> following as a benchmark…
>
> ** **
>
> The company I work for produced this stat way back in 2009 - ****
>
> “Without offering incentives, social sharing rates average 0.5 percent
> while forward-to-a-friend rates are typically only a few tenths of 1
> percent.”****
>
> ** **
>
> Anecdotally, prior to this role, I’ve used forward to a friend in a B2B
> environment, and found it useful – not least because you can track stats on
> who has shared but you can also  segment the people who share and treat
> them as the brand ambassadors that they have voluntarily become! ****
>
> ** **
>
> Laura****
>
> * *
>
> *Laura Brown **|* @laurabrowny ****
>
> ** **
>
> *From:* uk-netmarketing-bounces at mm.chinwag.com [mailto:
> uk-netmarketing-bounces at mm.chinwag.com] *On Behalf Of *Caroline Bottomley
> *Sent:* 06 August 2012 08:00
> *To:* uk-netmarketing
> *Subject:* [uk-netmarketing] forward to a friend?****
>
> ** **
>
> Hi Chinwag,****
>
> ** **
>
> Does anyone have a view on the value of this link at the end of an email?*
> ***
>
> Everyone knows how to forward an email to a friend without needing a
> hotlink for it.****
>
> I'm not sure the prompt is particularly effective - I'm sure I'd have the
> thought before seeing the link and pretty certain the link wouldn't make me
> thing 'oh I should forward this to my friend'.****
>
> And I'm a fan of stripping out everything unnecessary.****
>
> But, writing this, I realise I might be prompted to *send* to a friend -
> so maybe we should keep it and change the wording?****
>
> ** **
>
> Any thoughts esteemed marketers?****
>
> ** **
>
> best****
>
> ** **
>
> C****
>
> ** **
>
> ** **
>
> Caroline Bottomley****
>
> @radarmusicvideo <http://twitter.com/#%21/radarmusicvideo>****
>
> facebook <http://www.facebook.com/RadarMusicVideos>****
>
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>
>  ****
>
> News about ****
>
> briefs, commissions and Radar-made videos <http://eepurl.com/1Nzs>****
>
> ** **
>
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