uk-netmarketing Archive (2011-2015)

Hi Caroline

 

I think in specific sectors they can be handy. Some work we did in the
sports tours market showed real value in FtF on web pages and emails because
the natural buyer behaviour was 1 person booking for many friends, and they
valued this as a service. The value of people who used it was way up against
people who didn't, even after discounting those who had used it AFTER
booking (quite a few).

 

You'll know whether the logic might apply to your sector?

 

jd

 

 

 

John Duffy

Marketing Director

 

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From: uk-netmarketing-bounces at mm.chinwag.com
[mailto:uk-netmarketing-bounces at mm.chinwag.com] On Behalf Of Caroline
Bottomley
Sent: 06 August 2012 08:00
To: uk-netmarketing
Subject: [uk-netmarketing] forward to a friend?

 

Hi Chinwag,

 

Does anyone have a view on the value of this link at the end of an email?

Everyone knows how to forward an email to a friend without needing a hotlink
for it.

I'm not sure the prompt is particularly effective - I'm sure I'd have the
thought before seeing the link and pretty certain the link wouldn't make me
thing 'oh I should forward this to my friend'.

And I'm a fan of stripping out everything unnecessary.

But, writing this, I realise I might be prompted to send to a friend - so
maybe we should keep it and change the wording?

 

Any thoughts esteemed marketers?

 

best

 

C

 

 

Caroline Bottomley

@radarmusicvideo <http://twitter.com/#!/radarmusicvideo> 

facebook <http://www.facebook.com/RadarMusicVideos> 

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