uk-netmarketing Archive (2011-2015)

Hi Caroline

It can be seen as a 'forgotten' link, one that's included because it usually is without really thinking through the strategy and potential benefits.

So, you are right to raise this.

I have seen brilliant results from making more of this in appropriate circumstances, like incentivising surveys or competitions.

So a big Call to Action, not just a link in those circumstances.

Tracking and segmenting 'brand ambassadors' however, seems very sensible as mentioned by Laura at Silverpop.

On balance, and I get your emails, I would think about pulling the forward link up to the top of the email and also I would add a 'web preview' link at the top too.

Make sure you look at your emails in different browsers/with images off and on (Litmus is good for this).

As Paul suggests, play with different options and track/test the results.

Hope that helps.



Mark










On 7 Aug 2012, at 10:41, Paul Lock wrote:

> Hi Caroline,
>  
> When I read the link, I assumed it would take me to a blog or News page, not to a Subscribe form. Nothing wrong with that but to persuade me to subscribe, I’d need a compelling reason. What’s the strongest proposition you can make? Do you offer unique insights, in-depth analysis, helpful tips etc etc?
>  
> As with any other form of digi comms, you can test different offers over time and see which ones get the best results. Use Google’s URL tagging tool to see them in analytics.http://support.google.com/googleanalytics/bin/answer.py?hl=en&answer=55578
>  
> Hope that helps.
>  
> Kind Regards,
>  
> Paul
> Paul Lock
> 01453 760271
> http://www.epicado.com
> <image001.jpg>
>  
> Follow me on Twitter
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>  
>  
>  
> From: uk-netmarketing-bounces at mm.chinwag.com [mailto:uk-netmarketing-bounces at mm.chinwag.com] On Behalf Of Caroline Bottomley
> Sent: 06 August 2012 08:00
> To: uk-netmarketing
> Subject: [uk-netmarketing] forward to a friend?
>  
> Hi Chinwag,
>  
> Does anyone have a view on the value of this link at the end of an email?
> Everyone knows how to forward an email to a friend without needing a hotlink for it.
> I'm not sure the prompt is particularly effective - I'm sure I'd have the thought before seeing the link and pretty certain the link wouldn't make me thing 'oh I should forward this to my friend'.
> And I'm a fan of stripping out everything unnecessary.
> But, writing this, I realise I might be prompted to send to a friend - so maybe we should keep it and change the wording?
>  
> Any thoughts esteemed marketers?
>  
> best
>  
> C
>  
>  
> Caroline Bottomley
> @radarmusicvideo
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Kind regards


Mark Lesbirel
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