uk-netmarketing Archive (2011-2015)

Hi Caroline,

 

When I read the link, I assumed it would take me to a blog or News page, not
to a Subscribe form. Nothing wrong with that but to persuade me to
subscribe, I'd need a compelling reason. What's the strongest proposition
you can make? Do you offer unique insights, in-depth analysis, helpful tips
etc etc?

 

As with any other form of digi comms, you can test different offers over
time and see which ones get the best results. Use Google's URL tagging tool
to see them in analytics.
http://support.google.com/googleanalytics/bin/answer.py?hl=en
<http://support.google.com/googleanalytics/bin/answer.py?hl=en&answer=55578>
&answer=55578 

 

Hope that helps.

 

Kind Regards,

 

Paul 

Paul Lock

01453 760271

 <http://www.epicado.com/> http://www.epicado.com

small

 

Follow me on  <http://www.twitter.com/paulepicado> Twitter

Find us on <https://www.facebook.com/Epicado.web.marketing>  Facebook

Connect on  <http://www.linkedin.com/profile/view?id=189653&trk> Linked-in

 

 

 

From: uk-netmarketing-bounces at mm.chinwag.com
[mailto:uk-netmarketing-bounces at mm.chinwag.com] On Behalf Of Caroline
Bottomley
Sent: 06 August 2012 08:00
To: uk-netmarketing
Subject: [uk-netmarketing] forward to a friend?

 

Hi Chinwag,

 

Does anyone have a view on the value of this link at the end of an email?

Everyone knows how to forward an email to a friend without needing a hotlink
for it.

I'm not sure the prompt is particularly effective - I'm sure I'd have the
thought before seeing the link and pretty certain the link wouldn't make me
thing 'oh I should forward this to my friend'.

And I'm a fan of stripping out everything unnecessary.

But, writing this, I realise I might be prompted to send to a friend - so
maybe we should keep it and change the wording?

 

Any thoughts esteemed marketers?

 

best

 

C

 

 

Caroline Bottomley

@radarmusicvideo <http://twitter.com/#!/radarmusicvideo> 

facebook <http://www.facebook.com/RadarMusicVideos> 

RadarMusicVideos <http://www.radarmusicvideos.com/> 

 

News about 

briefs, commissions and Radar-made videos <http://eepurl.com/1Nzs> 

 

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