uk-netmarketing Archive (2011-2015)

Thanks Suzy
Really helpful - you're good!

I did get some replies off-list, so for the benefit of anyone interested:
- it is possible to read emails in some client previews and it won't register an open,
- it's not unusual for users to block images in email, so pixel tracking won't work, ie it won't register an open (though we don't know how common/unusual this is)
- it's not legal to hold onto other people's data for any length of time without good reason. So if I think our newsletter isn't getting through to people for over eg one year, i should clean them.
(Mailchimp is mobile friendly by the way)

Your points are all very on the money. Thanks again.
And also re flagging up the home page meta tags/lack of them. We'd been messing with our tagline and forgot to add it back in. Oops indeed!

best, Caroline


Caroline Bottomley
@radarmusicvideo
RadarMusicVideos 
Commission and promote great low budget music videos








On 12 Feb 2012, at 23:20, Suzy Turnbull wrote:

> Hi Caroline,
> 
> I've been out of the loop at the Online Marketing Summit last week but wanted to be able to give you some ideas – sorry for the delay.  (I didn't see any replies to your request for help …. Maybe something slipped through my net?)
> 
> Heres a few top off the top of my head:
> Do a spring cleaner emailer that asks your contacts if they still want to receive emails (in a creative way of course!) split into your target groups – send them to a dedicated landing page with the best example you have of why they should engage with you and have clear call to action 
> Consider doing a survey to find out more about what their needs are
> Think of some re–engagement tactics that could spur people into action 
> Further acquisition:  Amongst your best customers, launch an incentive or competition to "recommend a business or friend"
> Video is big, very big and growing at a massive rate every day.  But your target audience probably doesn't know too much about the stats.  Get some stats on how many people are uploading videos every day on You Tube, Vimeo etc.  Give them tips and ideas as to how they can get their video seen on these channels.  You need to act like a thought leader and show them how to elevate their video above the competition.  (Reading suggestion: Enchantment by Guy Kawasaki) 
> You say the open rates are notoriously difficult to identify – is that because they are opening on Mobile?  Does Mail Chimp give you those stats?  Is your page Mobile friendly (I can't see from here as I have a crappy BB phone). Can you correlate open rates to channels in your GA?  Conversion rates …. What do they look like?  How can you increase conversion?  
> 
> Let me know if that helps and what works!  
> 
> Take care in that freezing cold weather in the UK!  
> 
> (PS:  check your meta tags … no description on home page! Yikes!).  
> 
> Suzy
> 
> Suzy Turnbull (Dip Dig M)
> Managing Director
> E: Marketing Tactics
> 
> Email:       sturnbull at emarketing-tactics.com
> Web:         http://emarketing-tactics.com
> Tel:            +(507) 265 3508/ +(507) 6480 3623
> Skype:       suzyturnbull
> Linked In:  http://pa.linkedin.com/in/suzyturnbull
> 
> 
> 
> 
> 
> 
> 
> From: Caroline Bottomley <carolinembottomley at gmail.com>
> Reply-To: uk-netmarketing <uk-netmarketing at mm.chinwag.com>
> Date: Tue, 7 Feb 2012 10:47:28 +0000
> To: uk-netmarketing <uk-netmarketing at mm.chinwag.com>
> Subject: [uk-netmarketing] Email list cleaning/management
> 
> Hello dear list/random outsourced management team
> 
> I'm spring cleaning our mailing list and would welcome advice re good practice.
> We use Mailchimp and had a total list of 14k, all of whom were sent the weekly newsletter.
> Mailchimp use a star system to rank addresses - I've just cleaned all the 2 star (never opened or clicked) addresses with dodgy suffixes - 163.com, tom.com, yeah.net and etc - and cleaned @1,000 useless addresses in so doing.
> We're setting up double opt-in from hereon in.
> 
> - There are a couple of hundred single star addresses (previous soft bounce or subbed/unsubbed) I'm moving off newsletter and onto press and direct mail lists - they might not want the newsletter but I'll see if I can engage them in press or sales respectively. I think it's probably worth hanging onto these addresses and continuing to mail because if we can get their attention, it's worth something more than a newsletter read. What do you think?
> - I've got a load of double star addresses who I'm loath to drop, even though the stats say they're not opening/clicking, I'm sure they are interested in some level in Radar (after all they did sign up). Also, aren't open rates notoriously difficult to identify? On the other hand, as these 2 stars number about 5k, it would save me money to clean them off the list, and if they're really not reading, why keep them.
> 
> Anyone been here before and have pearls of wisdom to impart please?
> 
> ps - I'm also considering changing from the weekly newsletter (a batch of featured music videos/news) to a daily newsletter (one music video) and a weekend newsletter (the week's batch of music videos/news). The list will be offered the option to opt in to one, other or both. The rationale is to make it very clear Radar is about promoting music videos. So if you opt in to the daily newsletter, you are very receptive to watching music videos = the list becomes a more clearly valuable promotion tool for record labels to access.
> thoughts welcome on that strategy too.
> 
> thanks, C
> 
> Caroline Bottomley
> @radarmusicvideo
> RadarMusicVideos 
> Commission and promote great low budget music videos
> 
> 
> 
> 
> 
> 
> 
> 
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