uk-netmarketing Archive (2011-2015)

Hi Caroline,

I've been out of the loop at the Online Marketing Summit last week but
wanted to be able to give you some ideas ­ sorry for the delay.  (I didn't
see any replies to your request for help Š. Maybe something slipped through
my net?)

Heres a few top off the top of my head:
1. Do a spring cleaner emailer that asks your contacts if they still want to
receive emails (in a creative way of course!) split into your target groups
­ send them to a dedicated landing page with the best example you have of
why they should engage with you and have clear call to action
2. Consider doing a survey to find out more about what their needs are
3. Think of some re­engagement tactics that could spur people into action
4. Further acquisition:  Amongst your best customers, launch an incentive or
competition to "recommend a business or friend"
5. Video is big, very big and growing at a massive rate every day.  But your
target audience probably doesn't know too much about the stats.  Get some
stats on how many people are uploading videos every day on You Tube, Vimeo
etc.  Give them tips and ideas as to how they can get their video seen on
these channels.  You need to act like a thought leader and show them how to
elevate their video above the competition.  (Reading suggestion: Enchantment
by Guy Kawasaki) 
You say the open rates are notoriously difficult to identify ­ is that
because they are opening on Mobile?  Does Mail Chimp give you those stats?
Is your page Mobile friendly (I can't see from here as I have a crappy BB
phone). Can you correlate open rates to channels in your GA?  Conversion
rates Š. What do they look like?  How can you increase conversion?

Let me know if that helps and what works!

Take care in that freezing cold weather in the UK!

(PS:  check your meta tags Š no description on home page! Yikes!).

Suzy

Suzy Turnbull (Dip Dig M)
Managing Director
E: Marketing Tactics

Email:       sturnbull at emarketing-tactics.com
Web:         http:// <http://emarketing-tactics.com> emarketing-tactics.com
<http://emarketing-tactics.com>
Tel:            +(507) 265 3508/ +(507) 6480 3623
Skype:       suzyturnbull
Linked In:  http://pa.linkedin.com/in/suzyturnbull
<http://pa.linkedin.com/in/suzyturnbull>







From:  Caroline Bottomley <carolinembottomley at gmail.com>
Reply-To:  uk-netmarketing <uk-netmarketing at mm.chinwag.com>
Date:  Tue, 7 Feb 2012 10:47:28 +0000
To:  uk-netmarketing <uk-netmarketing at mm.chinwag.com>
Subject:  [uk-netmarketing] Email list cleaning/management

Hello dear list/random outsourced management team

I'm spring cleaning our mailing list and would welcome advice re good
practice.
We use Mailchimp and had a total list of 14k, all of whom were sent the
weekly newsletter.
Mailchimp use a star system to rank addresses - I've just cleaned all the 2
star (never opened or clicked) addresses with dodgy suffixes - 163.com
<http://163.com> , tom.com <http://tom.com> , yeah.net <http://yeah.net>
and etc - and cleaned @1,000 useless addresses in so doing.
We're setting up double opt-in from hereon in.

- There are a couple of hundred single star addresses (previous soft bounce
or subbed/unsubbed) I'm moving off newsletter and onto press and direct mail
lists - they might not want the newsletter but I'll see if I can engage them
in press or sales respectively. I think it's probably worth hanging onto
these addresses and continuing to mail because if we can get their
attention, it's worth something more than a newsletter read. What do you
think?
- I've got a load of double star addresses who I'm loath to drop, even
though the stats say they're not opening/clicking, I'm sure they are
interested in some level in Radar (after all they did sign up). Also, aren't
open rates notoriously difficult to identify? On the other hand, as these 2
stars number about 5k, it would save me money to clean them off the list,
and if they're really not reading, why keep them.

Anyone been here before and have pearls of wisdom to impart please?

ps - I'm also considering changing from the weekly newsletter (a batch of
featured music videos/news) to a daily newsletter (one music video) and a
weekend newsletter (the week's batch of music videos/news). The list will be
offered the option to opt in to one, other or both. The rationale is to make
it very clear Radar is about promoting music videos. So if you opt in to the
daily newsletter, you are very receptive to watching music videos = the list
becomes a more clearly valuable promotion tool for record labels to access.
thoughts welcome on that strategy too.

thanks, C

Caroline Bottomley
@radarmusicvideo <http://twitter.com/#!/radarmusicvideo>
RadarMusicVideos <http://www.radarmusicvideos.com/>
 
Commission and promote great low budget music videos








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