uk-netmarketing Archive (2011-2015)

[uk-netmarketing] Flexible Email Marketing Solution

[uk-netmarketing] Flexible Email Marketing Solution

Miko Coffey miko.coffey at gmail.com
Wed Feb 29 18:02:35 GMT 2012


Does anyone have any experience with Best Response? They seem to be new
kids on the block but I am curious...

Cheers,
Miko

On 27 February 2012 12:09, Sue Fidler <sue at suefidler.com> wrote:

> Hi again
>
>
>
> dotMailer haven’t raised the prices for 8 years and have actually lowered
> them.. plus they do have a commitment to me personally that they will
> continue to support the system and maintain the services, costs and support
> as is.
>
>
>
> Re the reselling – I have several agencies who already do that and we
> haven’t had any problem, they get direct support and it all seems to work
> fine.
>
>
>
> Best Regards
>
>
>
> *Sue*
>
>
>
> *sue at suefidler.com* <sue at suefidler.com>
>
> *07889 350285***
>
> * *
>
> *Website, Social Media, Email and EFundraising*
>
> *Copywriting and Site Building, Database Development*
>
> *Mentoring, Development, Strategy and Delivery*
>
> * *
>
> *We are***
>
>                        [image: very-very-small-150-113]
>
> *www.suefidler.com*
>
> *www.charityemail.co.uk***
>
>
> *Sue Fidler Associates is a trading name of Sue Fidler Ltd Co. Reg. No.
> 05921302 Registered in England and Wales**
> **Registered Office: 38/9 Bucklersbury, Hitchin, SG5 1BG VAT No. 888323679
> *
>
>
>
> *From:* uk-netmarketing-bounces at mm.chinwag.com [mailto:
> uk-netmarketing-bounces at mm.chinwag.com] *On Behalf Of *John Braithwaite
> *Sent:* 25 February 2012 12:22
> *To:* uk-netmarketing
> *Subject:* Re: [uk-netmarketing] Flexible Email Marketing Solution
>
>
>
> Thanks Sam, Sue, Mark
>
>
>
> Very interesting... all thoughts I've had... Sam, I'd name and shame
> privately, but not on the list, but the system I currently use, for
> example, charges me about £2,000 a year before I sneeze, then a decent
> amount per email, and then on top of that various costs for testing,
> accounts, reporting, access and so on.
>
>
>
> The two issues I have is:
>
> 1. It just isn't very good - for example I just sent 50,000 emails that
> took A DAY (yes, 24 hours) to send - I didn't set any throttling etc.
> That's just how long it took. And the UI is really mediocre and clunky. And
> if I want the full API I'd need to spend even more...
>
> 2. I just can't grow my email business. Every other area of the business
> is growing and offering value to clients - PPC, MVT, Build, Mobile and so
> on - but the clumsy email supplier is difficult to sell - a monthly fee is
> fine, but then you get everything else on top. I just can't scale my
> business and would have to sell 'at cost' to pick up some clients. So why
> bother? So, that's why I'm looking around.
>
>
>
> Specifically on the responses:
>
> - Sue, interesting, although I am always concerned with resellers that
> they may end up in the unfortunate position of raising prices because
> DotMailer chooses to do so. Not only that, but because I also sometimes
> resell - then I'd be white labelling a white label of another service... I
> think at least two tiers too many ;-)
>
> - Mark, I am seriously considering that, main issue is resource and cost
> to setup in the first place to get everything in place to serve clients:
> automations, customisation, subject line testing, re-sends to non opens,
> unsubscription management, form plugin / immediate access, wrappers and so
> on... sure if it was just 'here's the email (from, say, Dreamweaver
> templates), here's the list (uploaded), send' then that would be a
> relatively simple one, but actually for what I do it's a pain.
>
>
>
> Thanks
>
>
>
>
>
> John
>
>
>
>
>
> On 25 Feb 2012, at 10:19, Sam Michel wrote:
>
>
>
> Hiya John,
>
>
>
> Oooo, good question. I've wrestled with this a fair bit over the last few
> years. Last time I had a good look around, we plumped for the ease of
> interface over back-end functionality. It's not quite the same as we don't
> have clients using the system.
>
>
>
> We've ended up using Mailchimp and then extending a fair bit (triggered
> emails, user integration, scheduled emails, auto-generated templates) using
> their API, which so far (touches server gently) has proved very robust.
>
>
>
> The UI has proved simple enough that when we staffed up for Social Media
> Week recently, all of our contract team were able to get the hang of it,
> very quickly, and able to generate newsletters/email shots, which for me,
> proved its worth. I have a hunch that if I did a cost comparison of a more
> sophisticated system and increased return vs. cost of staff
> training/production resource, this solution would win. For us.
>
>
>
> We also looked at the more SMTP-focused solutions like Sendgrid, which I
> think would work well for more fixed solutions.
>
>
>
> I'm particularly keen to see how the likes of dotMailer, Constant Contact,
> Lyris evolve and build in access, management and CRM of social channels
> with email. Any pointers/observations v. welcome.
>
>
> Toodle Pip
>
> Sam
>
> --------------------------------------------------------------
> Sam Michel, CEO - e: sam at chinwag.com
> t: +44 (0)20 7183 2923 f: +44 (0)20 7099 4011
> Chinwag - http://chinwag.com
> Twitter - http://twitter.com/toodlepip
> ---------------------------------------------------------------
>
> - Social Media Week LDN 2012 (13-17 Feb) - http://chw.ag/smwldn
>
> - Chinwag Jobs - http://jobs.chinwag.com
> - Digital Missions - http://digital-mission.org
> - Sam @ Chinwag: http://chinwag.com/blogs/sammichel
> - Sam @ Toodlepip: http://www.toodlepip.co.uk
> --------------------------------------------------------------
>
>
>
> On 24 February 2012 17:50, John Braithwaite <john at ergodigital.com> wrote:
>
> Hi All
>
>
>
> I've seen a good number of email systems in my time and, generally
> speaking, they seem to fit into the 'light and plug and play' (i.e.
> Mailchimp) and the 'all inclusive' (i.e. DotMailer).
>
>
>
> I really just want one email system which can do both... the light ones
> often don't have API access, are a little too basic, can't do automations
> etc. (but actually, generally have better editors / UI then that bigger
> systems).... the heavy ones have loads of bells and whistles but at a large
> price...
>
>
>
> So, I'll be open with you, I get stuck. Smaller clients I essentially have
> to deal with 'wot they got' and have no chance of converting them (with
> small budgets and list sizes) to a larger system... so I end up dealing
> with a multitude of suppliers and all their little foibles (and, don't they
> have a few ;-)
>
>
>
> I suppose I perhaps want the impossible - a more fully featured and
> flexible system where I can get smaller clients on as well as servicing the
> larger ones.
>
>
>
> Anyone got any suggestions? Please, just thoughts to the list and no
> direct sales pitches.
>
>
>
>
>
> John Braithwaite
> Ergo Digital Ltd - Giving You Many Happy Returns!
>
> 01962 605 000 (new number!)
> 07977 272752
>
> W: www.ergodigital.com (new website!)
> E: john at ergodigital.com
> T: twitter.com/johnnymb
> L: linkedin.com/in/johnmbraithwaite
>
> Latest Blog:
> 'Make sure you choose the right mobile website'
> http://ergodigital.com/create-the-right-mobile-website
>
> Office: 2nd Floor, Pinewood, West Ham Lane, Basingstoke, Hampshire, RG22
> 5EE
>
>
>
>
>
> ~~ Chinwag Jobs: Find your perfect new job or next team member ~~
>
> Chinwag Jobs is the leading specialist recruitment website for digital
> roles in the UK. Used by major companies such as BBC, Electronic
> Arts, Kingston University as well as the majority of recruitment
> agencies who place staff in the sector.
>
> Take a look through our listings or register to advertise your
> own vacancies today.
>
> >> CHINWAG JOBS: http://jobs.chinwag.com
> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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>
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>
>
>
> ~~ Chinwag Jobs: Find your perfect new job or next team member ~~
>
> Chinwag Jobs is the leading specialist recruitment website for digital
> roles in the UK. Used by major companies such as BBC, Electronic
> Arts, Kingston University as well as the majority of recruitment
> agencies who place staff in the sector.
>
> Take a look through our listings or register to advertise your
> own vacancies today.
>
>
> CHINWAG JOBS: http://jobs.chinwag.com
>
> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> You're subscribed to uk-netmarketing to change your options or
> unsubscribe: https://mm.chinwag.com/options/uk-netmarketing
>
> uk-netmarketing discussion list is powered by http://chinwag.com
>
>
>
> John Braithwaite
> Ergo Digital Ltd - Giving You Many Happy Returns!
>
> 01962 605 000 (new number!)
> 07977 272752
>
> W: www.ergodigital.com (new website!)
> E: john at ergodigital.com
> T: twitter.com/johnnymb
> L: linkedin.com/in/johnmbraithwaite
>
> Latest Blog:
> 'Make sure you choose the right mobile website'
> http://ergodigital.com/create-the-right-mobile-website
>
> Office: 2nd Floor, Pinewood, West Ham Lane, Basingstoke, Hampshire, RG22
> 5EE
>
>
>
>
> ~~ Chinwag Jobs: Find your perfect new job or next team member ~~
>
> Chinwag Jobs is the leading specialist recruitment website for digital
> roles in the UK. Used by major companies such as BBC, Electronic
> Arts, Kingston University as well as the majority of recruitment
> agencies who place staff in the sector.
>
> Take a look through our listings or register to advertise your
> own vacancies today.
>
> >> CHINWAG JOBS: http://jobs.chinwag.com
> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> You're subscribed to uk-netmarketing to change your options or
> unsubscribe: https://mm.chinwag.com/options/uk-netmarketing
>
> uk-netmarketing discussion list is powered by http://chinwag.com
>



-- 
---------------------------------------
Miko Coffey, BFA FRSA

Independent Web Consultant
http://www.usingmyhead.com
email: miko at usingmyhead.com

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http://www.mikocoffey.com/photography
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