uk-netmarketing Archive (2011-2015)

You can white label and host other clients in Interspire (with their own 
log ins)- even use different email deliver companies and switch easily.

On 25/02/2012 12:22, John Braithwaite wrote:
> Thanks Sam, Sue, Mark
>
> Very interesting... all thoughts I've had... Sam, I'd name and shame 
> privately, but not on the list, but the system I currently use, for 
> example, charges me about £2,000 a year before I sneeze, then a decent 
> amount per email, and then on top of that various costs for testing, 
> accounts, reporting, access and so on.
>
> The two issues I have is:
> 1. It just isn't very good - for example I just sent 50,000 emails 
> that took A DAY (yes, 24 hours) to send - I didn't set any throttling 
> etc. That's just how long it took. And the UI is really mediocre and 
> clunky. And if I want the full API I'd need to spend even more...
> 2. I just can't grow my email business. Every other area of the 
> business is growing and offering value to clients - PPC, MVT, Build, 
> Mobile and so on - but the clumsy email supplier is difficult to sell 
> - a monthly fee is fine, but then you get everything else on top. I 
> just can't scale my business and would have to sell 'at cost' to pick 
> up some clients. So why bother? So, that's why I'm looking around.
>
> Specifically on the responses:
> - Sue, interesting, although I am always concerned with resellers that 
> they may end up in the unfortunate position of raising prices because 
> DotMailer chooses to do so. Not only that, but because I also 
> sometimes resell - then I'd be white labelling a white label of 
> another service... I think at least two tiers too many ;-)
> - Mark, I am seriously considering that, main issue is resource and 
> cost to setup in the first place to get everything in place to serve 
> clients: automations, customisation, subject line testing, re-sends to 
> non opens, unsubscription management, form plugin / immediate access, 
> wrappers and so on... sure if it was just 'here's the email (from, 
> say, Dreamweaver templates), here's the list (uploaded), send' then 
> that would be a relatively simple one, but actually for what I do it's 
> a pain.
>
> Thanks
>
>
> John
>
>
> On 25 Feb 2012, at 10:19, Sam Michel wrote:
>
>> Hiya John,
>>
>> Oooo, good question. I've wrestled with this a fair bit over the last 
>> few years. Last time I had a good look around, we plumped for the 
>> ease of interface over back-end functionality. It's not quite the 
>> same as we don't have clients using the system.
>>
>> We've ended up using Mailchimp and then extending a fair bit 
>> (triggered emails, user integration, scheduled emails, auto-generated 
>> templates) using their API, which so far (touches server gently) has 
>> proved very robust.
>>
>> The UI has proved simple enough that when we staffed up for Social 
>> Media Week recently, all of our contract team were able to get the 
>> hang of it, very quickly, and able to generate newsletters/email 
>> shots, which for me, proved its worth. I have a hunch that if I did a 
>> cost comparison of a more sophisticated system and increased return 
>> vs. cost of staff training/production resource, this solution would 
>> win. For us.
>>
>> We also looked at the more SMTP-focused solutions like Sendgrid, 
>> which I think would work well for more fixed solutions.
>>
>> I'm particularly keen to see how the likes of dotMailer, Constant 
>> Contact, Lyris evolve and build in access, management and CRM of 
>> social channels with email. Any pointers/observations v. welcome.
>>
>> Toodle Pip
>>
>> Sam
>>
>> --------------------------------------------------------------
>> Sam Michel, CEO - e: sam at chinwag.com <mailto:sam at chinwag.com>
>> t: +44 (0)20 7183 2923 f: +44 (0)20 7099 4011
>> Chinwag - http://chinwag.com <http://chinwag.com/>
>> Twitter - http://twitter.com/toodlepip
>> ---------------------------------------------------------------
>> - Social Media Week LDN 2012 (13-17 Feb) - http://chw.ag/smwldn
>> - Chinwag Jobs - http://jobs.chinwag.com <http://jobs.chinwag.com/>
>> - Digital Missions - http://digital-mission.org 
>> <http://digital-mission.org/>
>> - Sam @ Chinwag: http://chinwag.com/blogs/sammichel
>> - Sam @ Toodlepip: http://www.toodlepip.co.uk 
>> <http://www.toodlepip.co.uk/>
>> --------------------------------------------------------------
>>
>>
>>
>> On 24 February 2012 17:50, John Braithwaite <john at ergodigital.com 
>> <mailto:john at ergodigital.com>> wrote:
>>
>>     Hi All
>>
>>     I've seen a good number of email systems in my time and,
>>     generally speaking, they seem to fit into the 'light and plug and
>>     play' (i.e. Mailchimp) and the 'all inclusive' (i.e. DotMailer).
>>
>>     I really just want one email system which can do both... the
>>     light ones often don't have API access, are a little too basic,
>>     can't do automations etc. (but actually, generally have better
>>     editors / UI then that bigger systems).... the heavy ones have
>>     loads of bells and whistles but at a large price...
>>
>>     So, I'll be open with you, I get stuck. Smaller clients I
>>     essentially have to deal with 'wot they got' and have no chance
>>     of converting them (with small budgets and list sizes) to a
>>     larger system... so I end up dealing with a multitude of
>>     suppliers and all their little foibles (and, don't they have a
>>     few ;-)
>>
>>     I suppose I perhaps want the impossible - a more fully featured
>>     and flexible system where I can get smaller clients on as well as
>>     servicing the larger ones.
>>
>>     Anyone got any suggestions? Please, just thoughts to the list and
>>     no direct sales pitches.
>>
>>
>>     John Braithwaite
>>     Ergo Digital Ltd - Giving You Many Happy Returns!
>>
>>     01962 605 000 (new number!)
>>     07977 272752
>>
>>     W: www.ergodigital.com <http://www.ergodigital.com/> (new website!)
>>     E: john at ergodigital.com <mailto:john at ergodigital.com>
>>     T: twitter.com/johnnymb <http://twitter.com/johnnymb>
>>     L: linkedin.com/in/johnmbraithwaite
>>     <http://linkedin.com/in/johnmbraithwaite>
>>
>>     Latest Blog:
>>     'Make sure you choose the right mobile website'
>>     http://ergodigital.com/create-the-right-mobile-website
>>
>>     Office: 2nd Floor, Pinewood, West Ham Lane, Basingstoke,
>>     Hampshire, RG22 5EE
>>
>>
>>
>>
>>
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>>
>>     Chinwag Jobs is the leading specialist recruitment website for
>>     digital
>>     roles in the UK. Used by major companies such as BBC, Electronic
>>     Arts, Kingston University as well as the majority of recruitment
>>     agencies who place staff in the sector.
>>
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>>
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>>     ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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>>
>>
>> ~~ Chinwag Jobs: Find your perfect new job or next team member ~~
>>
>> Chinwag Jobs is the leading specialist recruitment website for digital
>> roles in the UK. Used by major companies such as BBC, Electronic
>> Arts, Kingston University as well as the majority of recruitment
>> agencies who place staff in the sector.
>>
>> Take a look through our listings or register to advertise your
>> own vacancies today.
>>
>>>> CHINWAG JOBS: http://jobs.chinwag.com
>> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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>
> John Braithwaite
> Ergo Digital Ltd - Giving You Many Happy Returns!
>
> 01962 605 000 (new number!)
> 07977 272752
>
> W: www.ergodigital.com <http://www.ergodigital.com> (new website!)
> E: john at ergodigital.com <mailto:john at ergodigital.com>
> T: twitter.com/johnnymb <http://twitter.com/johnnymb>
> L: linkedin.com/in/johnmbraithwaite 
> <http://linkedin.com/in/johnmbraithwaite>
>
> Latest Blog:
> 'Make sure you choose the right mobile website'
> http://ergodigital.com/create-the-right-mobile-website
>
> Office: 2nd Floor, Pinewood, West Ham Lane, Basingstoke, Hampshire, 
> RG22 5EE
>
>
>
>
>
>
> ~~ Chinwag Jobs: Find your perfect new job or next team member ~~
>
> Chinwag Jobs is the leading specialist recruitment website for digital
> roles in the UK. Used by major companies such as BBC, Electronic
> Arts, Kingston University as well as the majority of recruitment
> agencies who place staff in the sector.
>
> Take a look through our listings or register to advertise your
> own vacancies today.
>
>>> CHINWAG JOBS: http://jobs.chinwag.com
> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> You're subscribed to uk-netmarketing to change your options or
> unsubscribe: https://mm.chinwag.com/options/uk-netmarketing
>
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