uk-netmarketing Archive (2011-2015)

If you aren' t tracked you will be shown run of site ads - mostly dating site ads it seems. as a man you could get lots of ads for women's products for example, so it's ad pollution.

From a speech I saw from the IAB most people think if they refuse cookies they will see no ads (living in cloud cuckoo land there) but when they understand they will see better ads via audience profiling and retargeting despite the advertiser not knowing who you are (no personal info) a lot of people opt back in.

Sent from my iPad

On Jun 7, 2012, at 6:59 PM, "Steve Masters" <steve at mediamasters.co.uk> wrote:

> As an internet user and consumer, I really don’t care for tracking cookies. I would be very happy for a browser to prevent cookies tracking me from site to site. I’m very happy with a site setting cookies for when I return, but what benefit have I ever received through being tracked, other than to be shown an ad for a website I visited yesterday?
> 
>  
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> If the advertising industry lives or dies by its ability to use tracker cookies, then it deserves to fall over. There are many ways to reach consumers without having to track their movements.
> 
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> As for profiling, that’s a waste of time too. What I might say I like on a survey today will change in six months, so data goes out of date. The websites I visit do not correlate with what products I want to buy or hear about.
> 
>  
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> Steve Masters
> 
> 
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