uk-netmarketing Archive (2011-2015)

I think there are three problems with this stance...

1. A cookie blocker which, by default, blocks all cookies may end up making it impossible to use many of the sites we're most familiar with because it's not just about tracking, but also about functionality which, in many cases, in the most frequented and returned to sites, would make usage difficult or impossible:
'But I keep adding things to my basket and it keeps emptying itself'
Duh!
'But Facebook keeps logging me out' 
Doh!

2. One of the reasons why the Internet is so 'free' is precisely because of these technologies. Would we prefer to pay subscriptions left, right and centre, or would we prefer to have advertising served to us? In the most part, enhanced and more relevant, because of tracking cookies. I agree that surreptitious third party cookies are 'wrong' but I am not so sure about retargeting (for example). I mean, IF retargeting works (and it does for most of my clients) for me, then SURELY it means that the advertising is more relevant and effective?

3. In the real world we are tracked visually (CCTV), by loyalty cards, credit cards and anything you care to mention without ever being asked for permission. So why should it happen online? I'd prefer to retain the status quo on first party and 'approved' third party cookies, but to prosecute businesses who buy / rent / leasing / surreptitiously track third party data.

Thanks


John


On 7 Jun 2012, at 18:59, Steve Masters wrote:

> As an internet user and consumer, I really don’t care for tracking cookies. I would be very happy for a browser to prevent cookies tracking me from site to site. I’m very happy with a site setting cookies for when I return, but what benefit have I ever received through being tracked, other than to be shown an ad for a website I visited yesterday?
>  
> If the advertising industry lives or dies by its ability to use tracker cookies, then it deserves to fall over. There are many ways to reach consumers without having to track their movements.
>  
> As for profiling, that’s a waste of time too. What I might say I like on a survey today will change in six months, so data goes out of date. The websites I visit do not correlate with what products I want to buy or hear about.
>  
> Steve Masters
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John Braithwaite
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