uk-netmarketing Archive (2011-2015)

Hi
 
Just seen this and thought I would put this to the list 
 

I am doing some work with Optanon (http://www.cookielaw.org/optanon) , a managed software service that combines a cookie auditor tool with an advanced compliance management service which makes your website cookie legal. Developed with guidance from privacy lawyers and the Information Commissioner's Office, our service is already being used by a number of leading firms in the financial services and legal sectors. 

If you would like any further info feel free to drop me a line or give me a call on +44 7764 950 953

I have a slide deck with details as well if appropriate.

 

Hope this is of use.

Marc

 
Marc Duke
Marketing Consultant
T: +44 (0) 7764 950 953
E: marcduke at btconnect.com
B: http://marcduke.wordpress.com <http://marcduke.wordpress.com/> 
T: http://twitter.com/ <http://twitter.com/marcduke> marcduke
Skype: marc.duke230573
 

________________________________

From: uk-netmarketing-bounces at mm.chinwag.com on behalf of daniel barker
Sent: Thu 01/03/2012 14:48
To: uk-netmarketing
Subject: Re: [uk-netmarketing] European Cookie Law - Big Debate - we need a solution for all


hi, Jon, this is a great email and I agree entirely. 

The 'conflict' at the centre of this is that if you follow the regulations 'absolutely' it is very bad for business. I've run a few little polls around this and - overwhelmingly - the response of marketers has been that they are planning to either A) Do nothing; or B) Wait and see what everyone else does & follow suit.

The latest guidelines from the ICO were welcome, but no clearer than the first. They essentially hinted (very, very paraphrased): "we'll turn a blind eye to Google Analytics, though even that isn't strictly allowed without prior consent". I thought that was sad, as they could have chosen a broader interpretation of 'strictly necessary' within the guidelines & said that they interpret anonymous web analytics tracking as 'strictly necessary', and thus fully legal.

Here is my 'better than doing nothing at all' recommendation for sites not doing anything onerous:

1.	Audit your own cookies, using the 'ghostery' plugin (or similar). If you have a very, very large site with hundreds of different page templates, or you have budget to burn, use a third party company to do this. 
2.	Add a line to the foot of every page on your site, saying "In order to run this website we place essential cookies on your computer. See our privacy policy for further information" 
3.	Within your privacy policy, list all of the tracking cookies you're placing, linking to vendors' sites for further info. (the Ghostery plugin gives you all of the links, etc you need to do this) 
4.	If you have any type of user signup/checkout process, include a line in the Ts & Cs stating that they agree for you to place cookies on their machines.

This doesn't - strictly speaking - satisfy the regulations, but it at least fits with their spirit, which is essentially to be as open & transparent as possible with your site's users. I therefore think it's better than doing absolutely nothing (as most sites seem to be planning).


As Jon said - this is an important topic & it would be great for the IAB (or similar) to weigh in a bit more heavily.

dan


--
dan barker
http://www.barker.dj <http://www.barker.dj/> 
http://www.linkedin.com/in/djbarker
+44 (0)7855 953 942




On Wed, Feb 29, 2012 at 6:35 PM, <jclarke at ic24.net> wrote:


	The EU Cookie Law gets tightened near the beginning of May and I wanted to see who else in community is looking at this and can share their thoughts and legal guidelines and solutions.  

	How is one to get consent via tracking pixels from adverts? Re-targeting? 

	How does one deal with a person coming onto a site, saying they don't want cookies and then what happens next time they come back. Cookie them so they don't get the optin box? It's NUTS! 

	I find that the more clients who ask and get their lawyers involved the more questions it raises and I can't just say 'Forget it' or 'Don't worry about it' , honestly I think it's madness yet how are we to deal with it and all the variances people seem to come up with? 

	I really think this is the one and only time the IAB needs to stand up and be counted and give all website publishers, owners, sales bodies etc in the UK a definitive document on how to deal with this ill thought of law. 

	Please don't ignore this post, it could be the most important one you get all year.  

	Please add your solutions here and those digital lawyers here can you give any clarity? IAB members too, please pitch in. 

	Kind regards 

	Jon Clarke 

	Head of Digital 

	Space & Time Media 

	

	


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