uk-netmarketing Archive (2011-2015)

(please don't let this be the floodgates to the dozens of cookie auditors
i've had calls from!)

On Thu, Mar 1, 2012 at 4:40 PM, marc duke <marcduke at btconnect.com> wrote:

> Hi
>
> Just seen this and thought I would put this to the list
>
>
> I am doing some work with Optanon (http://www.cookielaw.org/optanon) , a
> managed software service that combines a cookie auditor tool with an
> advanced compliance management service which makes your website cookie
> legal. Developed with guidance from privacy lawyers and the Information
> Commissioner's Office, our service is already being used by a number of
> leading firms in the financial services and legal sectors.
>
> If you would like any further info feel free to drop me a line or give me
> a call on +44 7764 950 953
>
> I have a slide deck with details as well if appropriate.
>
>
>
> Hope this is of use.
>
> Marc
>
>
> Marc Duke
> Marketing Consultant
> T: +44 (0) 7764 950 953
> E: marcduke at btconnect.com
> B: http://marcduke.wordpress.com <http://marcduke.wordpress.com/>
> T: http://twitter.com/ <http://twitter.com/marcduke> marcduke
> Skype: marc.duke230573
>
>
> ________________________________
>
> From: uk-netmarketing-bounces at mm.chinwag.com on behalf of daniel barker
> Sent: Thu 01/03/2012 14:48
> To: uk-netmarketing
> Subject: Re: [uk-netmarketing] European Cookie Law - Big Debate - we need
> a solution for all
>
>
> hi, Jon, this is a great email and I agree entirely.
>
> The 'conflict' at the centre of this is that if you follow the regulations
> 'absolutely' it is very bad for business. I've run a few little polls
> around this and - overwhelmingly - the response of marketers has been that
> they are planning to either A) Do nothing; or B) Wait and see what everyone
> else does & follow suit.
>
> The latest guidelines from the ICO were welcome, but no clearer than the
> first. They essentially hinted (very, very paraphrased): "we'll turn a
> blind eye to Google Analytics, though even that isn't strictly allowed
> without prior consent". I thought that was sad, as they could have chosen a
> broader interpretation of 'strictly necessary' within the guidelines & said
> that they interpret anonymous web analytics tracking as 'strictly
> necessary', and thus fully legal.
>
> Here is my 'better than doing nothing at all' recommendation for sites not
> doing anything onerous:
>
> 1.      Audit your own cookies, using the 'ghostery' plugin (or similar).
> If you have a very, very large site with hundreds of different page
> templates, or you have budget to burn, use a third party company to do this.
> 2.      Add a line to the foot of every page on your site, saying "In
> order to run this website we place essential cookies on your computer. See
> our privacy policy for further information"
> 3.      Within your privacy policy, list all of the tracking cookies
> you're placing, linking to vendors' sites for further info. (the Ghostery
> plugin gives you all of the links, etc you need to do this)
> 4.      If you have any type of user signup/checkout process, include a
> line in the Ts & Cs stating that they agree for you to place cookies on
> their machines.
>
> This doesn't - strictly speaking - satisfy the regulations, but it at
> least fits with their spirit, which is essentially to be as open &
> transparent as possible with your site's users. I therefore think it's
> better than doing absolutely nothing (as most sites seem to be planning).
>
>
> As Jon said - this is an important topic & it would be great for the IAB
> (or similar) to weigh in a bit more heavily.
>
> dan
>
>
> --
> dan barker
> http://www.barker.dj <http://www.barker.dj/>
> http://www.linkedin.com/in/djbarker
> +44 (0)7855 953 942
>
>
>
>
> On Wed, Feb 29, 2012 at 6:35 PM, <jclarke at ic24.net> wrote:
>
>
>        The EU Cookie Law gets tightened near the beginning of May and I
> wanted to see who else in community is looking at this and can share their
> thoughts and legal guidelines and solutions.
>
>        How is one to get consent via tracking pixels from adverts?
> Re-targeting?
>
>        How does one deal with a person coming onto a site, saying they
> don't want cookies and then what happens next time they come back. Cookie
> them so they don't get the optin box? It's NUTS!
>
>        I find that the more clients who ask and get their lawyers involved
> the more questions it raises and I can't just say 'Forget it' or 'Don't
> worry about it' , honestly I think it's madness yet how are we to deal with
> it and all the variances people seem to come up with?
>
>        I really think this is the one and only time the IAB needs to stand
> up and be counted and give all website publishers, owners, sales bodies etc
> in the UK a definitive document on how to deal with this ill thought of law.
>
>        Please don't ignore this post, it could be the most important one
> you get all year.
>
>        Please add your solutions here and those digital lawyers here can
> you give any clarity? IAB members too, please pitch in.
>
>        Kind regards
>
>        Jon Clarke
>
>        Head of Digital
>
>        Space & Time Media
>
>
>
>
>
>
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> Arts, Kingston University as well as the majority of recruitment
> agencies who place staff in the sector.
>
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