uk-netmarketing Archive (2011-2015)

Hey folks,

Not posted before but this one I can help with...

On the question of learning AdWords rather than outsourcing it--

That one's quite simple for me... Google will teach you how to use AdWords,
Google will not be able to teach you why some campaigns succeed beyond
'average' and others bring only an adequate ROI. Think of it this way-- if
Google was accessible and as easy for an entry level person to use as
someone with history on the system, everyone would be making a profit from
their AdWords accounts.

Getting the most from AdWords takes quite a holistic approach (which
doesn't stop with the ads and keywords but reaches through to all forms of
concurrent marketing and the destination pages etc)- which in my opinion
can only be perfected through experience. If you do outsource your AdWords,
make sure you do so to a very close partner who is able to confidently work
on all aspects of your marketing (or at least have some input to them).
It's not so much a question of "how easy is AdWords" but knowing that
AdWords only works profitably under the control of a switched on
marketing/analytical mind.

Learn it so that you can understand it fully and then either bring in
consultants to deploy or work in partnership with experts. Caveat being
size of campaign- if your clients spend less than £5K/month, Google
educational material should be sufficient, the differences in perfection
might not be worth the consultation costs... upwards of that (and certainly
beyond £50K month) you need experts.

Hope I jumped in correctly... rarely post in group format.

Alex Sass
Digital Marketing Consultant



On Fri, Mar 16, 2012 at 4:00 PM, Alec East <alec.east at ukoko.com> wrote:

> Hi Folks
>
> I run a small, specialist agency and need some advice about paid search:
> specifically wether I should outsource it or go and get my own people
> trained/certified (I'm based in Bedford which is hardly a hot-bed of
> digitally-skilled candidates).
>
> I realise that I can get my own people certified but paid search & PPC to
> become a key part of our business.
>
> I am also concerned that, if successful adwords campaigns are more about
> understanding subtle nuances and details that only experience can bring,
> then I'd prefer to form a relationship with a proven, experienced
> specialist than do a shoddy - and ultimately ineffective - job.
>
> I think my problem pretty much comes down to these issues:
>
> How important is experience (as opposed to pure enthusiasm) in this area?
> Is the entry level Adwords certification enough to start offering it as a
> service?
> Can an averagely intelligent individual quickly master and learn as they
> go without massively screwing-up?
>
> Or
>
> Is it, like enterprise web-development or nuclear energy, and best left to
> seasoned professionals?
>
> Your thoughts will be greatly appreciated.
>
> Al
>
>
>  Alec East Director
>
>  email: alec.east at thboom.com
>  mob: +44 (0)7976 751 371
>  web: *http:// <http://www/>www.thboom.com*
> *
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>
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