uk-netmarketing Archive (2011-2015)

hi, Alec,

I would say outsource it and, if you find you want this to become a bigger
part within your business, get your outsourced consultant to train your
internal team.

dan




On Fri, Mar 16, 2012 at 4:00 PM, Alec East <alec.east at ukoko.com> wrote:

> Hi Folks
>
> I run a small, specialist agency and need some advice about paid search:
> specifically wether I should outsource it or go and get my own people
> trained/certified (I'm based in Bedford which is hardly a hot-bed of
> digitally-skilled candidates).
>
> I realise that I can get my own people certified but paid search & PPC to
> become a key part of our business.
>
> I am also concerned that, if successful adwords campaigns are more about
> understanding subtle nuances and details that only experience can bring,
> then I'd prefer to form a relationship with a proven, experienced
> specialist than do a shoddy - and ultimately ineffective - job.
>
> I think my problem pretty much comes down to these issues:
>
> How important is experience (as opposed to pure enthusiasm) in this area?
>  Is the entry level Adwords certification enough to start offering it as
> a service?
> Can an averagely intelligent individual quickly master and learn as they
> go without massively screwing-up?
>
> Or
>
> Is it, like enterprise web-development or nuclear energy, and best left to
> seasoned professionals?
>
> Your thoughts will be greatly appreciated.
>
> Al
>
>
>   Alec East Director
>
>  email: alec.east at thboom.com
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