uk-netmarketing Archive (2011-2015)

Seconded.

On 21 March 2012 16:45, daniel barker <djbrkr at gmail.com> wrote:
> hi, Alec,
>
> I would say outsource it and, if you find you want this to become a bigger
> part within your business, get your outsourced consultant to train your
> internal team.
>
> dan
>
>
>
>
> On Fri, Mar 16, 2012 at 4:00 PM, Alec East <alec.east at ukoko.com> wrote:
>>
>> Hi Folks
>>
>> I run a small, specialist agency and need some advice about paid search:
>> specifically wether I should outsource it or go and get my own people
>> trained/certified (I'm based in Bedford which is hardly a hot-bed of
>> digitally-skilled candidates).
>>
>> I realise that I can get my own people certified but paid search & PPC to
>> become a key part of our business.
>>
>> I am also concerned that, if successful adwords campaigns are more about
>> understanding subtle nuances and details that only experience can bring,
>> then I'd prefer to form a relationship with a proven, experienced specialist
>> than do a shoddy - and ultimately ineffective - job.
>>
>> I think my problem pretty much comes down to these issues:
>>
>> How important is experience (as opposed to pure enthusiasm) in this area?
>> Is the entry level Adwords certification enough to start offering it as a
>> service?
>> Can an averagely intelligent individual quickly master and learn as they
>> go without massively screwing-up?
>>
>> Or
>>
>> Is it, like enterprise web-development or nuclear energy, and best left to
>> seasoned professionals?
>>
>> Your thoughts will be greatly appreciated.
>>
>> Al
>>
>>
>> Alec East Director
>>
>> email: alec.east at thboom.com
>> mob: +44 (0)7976 751 371
>> web: http://www.thboom.com
>>
>>  http://twitter.com/aleceast
>>
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>
>
> ~~ Chinwag Jobs: Find your perfect new job or next team member ~~
>
> Chinwag Jobs is the leading specialist recruitment website for digital
> roles in the UK. Used by major companies such as BBC, Electronic
> Arts, Kingston University as well as the majority of recruitment
> agencies who place staff in the sector.
>
> Take a look through our listings or register to advertise your
> own vacancies today.
>
>>> CHINWAG JOBS: http://jobs.chinwag.com
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