uk-netmarketing Archive (2011-2015)

Hiya...

Think there's already been a request for recommendations - please keep
direct approaches off-list (worth noting they weren't asked for)

But, I have a follow-up question. What steps would you use to hire a
freelancer/agency for PPC?

It seems harder to hire for a small budget than a large one, any top tips?

Toodle Pip

Sam
http://chinwag.com
http://www.toodlepip.co.uk

Sent from my iPhone - sorry for the brevity and any typos, put it down
to my sausage fingers.

On 23 Mar 2012, at 10:08, Darren Wallace <wallace.darren at gmail.com> wrote:

> Seconded.
>
> On 21 March 2012 16:45, daniel barker <djbrkr at gmail.com> wrote:
>> hi, Alec,
>>
>> I would say outsource it and, if you find you want this to become a bigger
>> part within your business, get your outsourced consultant to train your
>> internal team.
>>
>> dan
>>
>>
>>
>>
>> On Fri, Mar 16, 2012 at 4:00 PM, Alec East <alec.east at ukoko.com> wrote:
>>>
>>> Hi Folks
>>>
>>> I run a small, specialist agency and need some advice about paid search:
>>> specifically wether I should outsource it or go and get my own people
>>> trained/certified (I'm based in Bedford which is hardly a hot-bed of
>>> digitally-skilled candidates).
>>>
>>> I realise that I can get my own people certified but paid search & PPC to
>>> become a key part of our business.
>>>
>>> I am also concerned that, if successful adwords campaigns are more about
>>> understanding subtle nuances and details that only experience can bring,
>>> then I'd prefer to form a relationship with a proven, experienced specialist
>>> than do a shoddy - and ultimately ineffective - job.
>>>
>>> I think my problem pretty much comes down to these issues:
>>>
>>> How important is experience (as opposed to pure enthusiasm) in this area?
>>> Is the entry level Adwords certification enough to start offering it as a
>>> service?
>>> Can an averagely intelligent individual quickly master and learn as they
>>> go without massively screwing-up?
>>>
>>> Or
>>>
>>> Is it, like enterprise web-development or nuclear energy, and best left to
>>> seasoned professionals?
>>>
>>> Your thoughts will be greatly appreciated.
>>>
>>> Al
>>>
>>>
>>> Alec East Director
>>>
>>> email: alec.east at thboom.com
>>> mob: +44 (0)7976 751 371
>>> web: http://www.thboom.com
>>>
>>>  http://twitter.com/aleceast