uk-netmarketing Archive (2011-2015)

Sorry, meant to send direct... cheers Sam!

On 23 Mar 2012, at 10:52, Sam Michel wrote:

> Hiya...
> 
> Think there's already been a request for recommendations - please keep
> direct approaches off-list (worth noting they weren't asked for)
> 
> But, I have a follow-up question. What steps would you use to hire a
> freelancer/agency for PPC?
> 
> It seems harder to hire for a small budget than a large one, any top tips?
> 
> Toodle Pip
> 
> Sam
> http://chinwag.com
> http://www.toodlepip.co.uk
> 
> Sent from my iPhone - sorry for the brevity and any typos, put it down
> to my sausage fingers.
> 
> On 23 Mar 2012, at 10:08, Darren Wallace <wallace.darren at gmail.com> wrote:
> 
>> Seconded.
>> 
>> On 21 March 2012 16:45, daniel barker <djbrkr at gmail.com> wrote:
>>> hi, Alec,
>>> 
>>> I would say outsource it and, if you find you want this to become a bigger
>>> part within your business, get your outsourced consultant to train your
>>> internal team.
>>> 
>>> dan
>>> 
>>> 
>>> 
>>> 
>>> On Fri, Mar 16, 2012 at 4:00 PM, Alec East <alec.east at ukoko.com> wrote:
>>>> 
>>>> Hi Folks
>>>> 
>>>> I run a small, specialist agency and need some advice about paid search:
>>>> specifically wether I should outsource it or go and get my own people
>>>> trained/certified (I'm based in Bedford which is hardly a hot-bed of
>>>> digitally-skilled candidates).
>>>> 
>>>> I realise that I can get my own people certified but paid search & PPC to
>>>> become a key part of our business.
>>>> 
>>>> I am also concerned that, if successful adwords campaigns are more about
>>>> understanding subtle nuances and details that only experience can bring,
>>>> then I'd prefer to form a relationship with a proven, experienced specialist
>>>> than do a shoddy - and ultimately ineffective - job.
>>>> 
>>>> I think my problem pretty much comes down to these issues:
>>>> 
>>>> How important is experience (as opposed to pure enthusiasm) in this area?
>>>> Is the entry level Adwords certification enough to start offering it as a
>>>> service?
>>>> Can an averagely intelligent individual quickly master and learn as they
>>>> go without massively screwing-up?
>>>> 
>>>> Or
>>>> 
>>>> Is it, like enterprise web-development or nuclear energy, and best left to
>>>> seasoned professionals?
>>>> 
>>>> Your thoughts will be greatly appreciated.
>>>> 
>>>> Al
>>>> 
>>>> 
>>>> Alec East Director
>>>> 
>>>> email: alec.east at thboom.com
>>>> mob: +44 (0)7976 751 371
>>>> web: http://www.thboom.com
>>>> 
>>>> http://twitter.com/aleceast
> 
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