uk-netmarketing Archive (2011-2015)

Thanks John, really useful advice.

Long time since I looked at SEO, feels like it's all social, all the time
these days. Email & SEO seem to be the uncool cousins that still reliably
and consistently deliver.

Toodle Pip

Sam

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Twitter - http://twitter.com/toodlepip
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On 27 March 2012 14:42, John Braithwaite <john at ergodigital.com> wrote:

> Hi Sam
>
> There's nothing like a trial... but if you want to evaluate beforehand
> then I'd look for:
>
> - Them asking questions, rather like SEO if they don't ask questions about
> the destination site / business then the chances are they're going to just
> set something up and hope it works
> - Them to be prepared to share stats / account (rather than keep it to
> themselves)
> - Ideas for developing the campaigns, developing new opportunities / areas
> for growth
> - Knowledge of things like retargeting, how to target demographics
> - Preferences for bidding types (and their logic behind it)
> - Good examples of strong ad copy (with their explanations why)
> - Good examples and testimonials of work done
>
> Thanks
>
>
> John
>
>
> On 23 Mar 2012, at 10:52, Sam Michel wrote:
>
> Hiya...
>
> Think there's already been a request for recommendations - please keep
> direct approaches off-list (worth noting they weren't asked for)
>
> But, I have a follow-up question. What steps would you use to hire a
> freelancer/agency for PPC?
>
> It seems harder to hire for a small budget than a large one, any top tips?
>
> Toodle Pip
>
> Sam
> http://chinwag.com
> http://www.toodlepip.co.uk
>
> Sent from my iPhone - sorry for the brevity and any typos, put it down
> to my sausage fingers.
>
> On 23 Mar 2012, at 10:08, Darren Wallace <wallace.darren at gmail.com> wrote:
>
> Seconded.
>
>
> On 21 March 2012 16:45, daniel barker <djbrkr at gmail.com> wrote:
>
> hi, Alec,
>
>
> I would say outsource it and, if you find you want this to become a bigger
>
> part within your business, get your outsourced consultant to train your
>
> internal team.
>
>
> dan
>
>
>
>
>
> On Fri, Mar 16, 2012 at 4:00 PM, Alec East <alec.east at ukoko.com> wrote:
>
>
> Hi Folks
>
>
> I run a small, specialist agency and need some advice about paid search:
>
> specifically wether I should outsource it or go and get my own people
>
> trained/certified (I'm based in Bedford which is hardly a hot-bed of
>
> digitally-skilled candidates).
>
>
> I realise that I can get my own people certified but paid search & PPC to
>
> become a key part of our business.
>
>
> I am also concerned that, if successful adwords campaigns are more about
>
> understanding subtle nuances and details that only experience can bring,
>
> then I'd prefer to form a relationship with a proven, experienced
> specialist
>
> than do a shoddy - and ultimately ineffective - job.
>
>
> I think my problem pretty much comes down to these issues:
>
>
> How important is experience (as opposed to pure enthusiasm) in this area?
>
> Is the entry level Adwords certification enough to start offering it as a
>
> service?
>
> Can an averagely intelligent individual quickly master and learn as they
>
> go without massively screwing-up?
>
>
> Or
>
>
> Is it, like enterprise web-development or nuclear energy, and best left to
>
> seasoned professionals?
>
>
> Your thoughts will be greatly appreciated.
>
>
> Al
>
>
>
> Alec East Director
>
>
> email: alec.east at thboom.com
>
> mob: +44 (0)7976 751 371
>
> web: http://www.thboom.com
>
>
> http://twitter.com/aleceast
>
>
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>
> John Braithwaite
> Ergo Digital Ltd - Giving You Many Happy Returns!
>
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>
>
> ~~ Chinwag Jobs: Find your perfect new job or next team member ~~
>
> Chinwag Jobs is the leading specialist recruitment website for digital
> roles in the UK. Used by major companies such as BBC, Electronic
> Arts, Kingston University as well as the majority of recruitment
> agencies who place staff in the sector.
>
> Take a look through our listings or register to advertise your
> own vacancies today.
>
> >> CHINWAG JOBS: http://jobs.chinwag.com
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