uk-netmarketing Archive (2011-2015)

Sam - you mean PPC ... SEO I can also waffle on about.

Let me tell you this (from my perspective):
- With all the hype on Apps and Social you'd have the impression of 'that's where it's at' but there is NO CHANNEL online which can be as lucrative as search, and of the two options (SEO and PPC), PPC is the easiest mean to scale a healthy business model
- Apps are a huge ocean of failure with a thin film of success floating at the top
- SEO is for a bit of a rude awakening for those who have tried everything BUT actually generate strong content and a good brand

As for email is going to start struggling as filters get better (or worse, depending on how you look at it) at weeding out the chaff, and increasingly people turn to social and closed / private / one to one/few communications methods.

Of course, all of this is merely IMHO.


On 28 Mar 2012, at 11:41, Sam Michel wrote:

> Thanks John, really useful advice.
> 
> Long time since I looked at SEO, feels like it's all social, all the time these days. Email & SEO seem to be the uncool cousins that still reliably and consistently deliver.
> 
> Toodle Pip
> 
> Sam
> 
> --------------------------------------------------------------
> Sam Michel, CEO - e: sam at chinwag.com
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> --------------------------------------------------------------
> 
> 
> 
> On 27 March 2012 14:42, John Braithwaite <john at ergodigital.com> wrote:
> Hi Sam
> 
> There's nothing like a trial... but if you want to evaluate beforehand then I'd look for:
> 
> - Them asking questions, rather like SEO if they don't ask questions about the destination site / business then the chances are they're going to just set something up and hope it works
> - Them to be prepared to share stats / account (rather than keep it to themselves)
> - Ideas for developing the campaigns, developing new opportunities / areas for growth
> - Knowledge of things like retargeting, how to target demographics
> - Preferences for bidding types (and their logic behind it)
> - Good examples of strong ad copy (with their explanations why)
> - Good examples and testimonials of work done 
> 
> Thanks
> 
> 
> John
> 
> 
> On 23 Mar 2012, at 10:52, Sam Michel wrote:
> 
>> Hiya...
>> 
>> Think there's already been a request for recommendations - please keep
>> direct approaches off-list (worth noting they weren't asked for)
>> 
>> But, I have a follow-up question. What steps would you use to hire a
>> freelancer/agency for PPC?
>> 
>> It seems harder to hire for a small budget than a large one, any top tips?
>> 
>> Toodle Pip
>> 
>> Sam
>> http://chinwag.com
>> http://www.toodlepip.co.uk
>> 
>> Sent from my iPhone - sorry for the brevity and any typos, put it down
>> to my sausage fingers.
>> 
>> On 23 Mar 2012, at 10:08, Darren Wallace <wallace.darren at gmail.com> wrote:
>> 
>>> Seconded.
>>> 
>>> On 21 March 2012 16:45, daniel barker <djbrkr at gmail.com> wrote:
>>>> hi, Alec,
>>>> 
>>>> I would say outsource it and, if you find you want this to become a bigger
>>>> part within your business, get your outsourced consultant to train your
>>>> internal team.
>>>> 
>>>> dan
>>>> 
>>>> 
>>>> 
>>>> 
>>>> On Fri, Mar 16, 2012 at 4:00 PM, Alec East <alec.east at ukoko.com> wrote:
>>>>> 
>>>>> Hi Folks
>>>>> 
>>>>> I run a small, specialist agency and need some advice about paid search:
>>>>> specifically wether I should outsource it or go and get my own people
>>>>> trained/certified (I'm based in Bedford which is hardly a hot-bed of
>>>>> digitally-skilled candidates).
>>>>> 
>>>>> I realise that I can get my own people certified but paid search & PPC to
>>>>> become a key part of our business.
>>>>> 
>>>>> I am also concerned that, if successful adwords campaigns are more about
>>>>> understanding subtle nuances and details that only experience can bring,
>>>>> then I'd prefer to form a relationship with a proven, experienced specialist
>>>>> than do a shoddy - and ultimately ineffective - job.
>>>>> 
>>>>> I think my problem pretty much comes down to these issues:
>>>>> 
>>>>> How important is experience (as opposed to pure enthusiasm) in this area?
>>>>> Is the entry level Adwords certification enough to start offering it as a
>>>>> service?
>>>>> Can an averagely intelligent individual quickly master and learn as they
>>>>> go without massively screwing-up?
>>>>> 
>>>>> Or
>>>>> 
>>>>> Is it, like enterprise web-development or nuclear energy, and best left to
>>>>> seasoned professionals?
>>>>> 
>>>>> Your thoughts will be greatly appreciated.
>>>>> 
>>>>> Al
>>>>> 
>>>>> 
>>>>> Alec East Director
>>>>> 
>>>>> email: alec.east at thboom.com
>>>>> mob: +44 (0)7976 751 371
>>>>> web: http://www.thboom.com
>>>>> 
>>>>> http://twitter.com/aleceast
>> 
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> 
> John Braithwaite
> Ergo Digital Ltd - Giving You Many Happy Returns!
> 
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> 
> 
> 
> 
> 
> ~~ Chinwag Jobs: Find your perfect new job or next team member ~~
> 
> Chinwag Jobs is the leading specialist recruitment website for digital
> roles in the UK. Used by major companies such as BBC, Electronic
> Arts, Kingston University as well as the majority of recruitment
> agencies who place staff in the sector.
> 
> Take a look through our listings or register to advertise your
> own vacancies today.
> 
> >> CHINWAG JOBS: http://jobs.chinwag.com
> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> You're subscribed to uk-netmarketing to change your options or
> unsubscribe: https://mm.chinwag.com/options/uk-netmarketing
> 
> uk-netmarketing discussion list is powered by http://chinwag.com
> 
> ~~ Chinwag Jobs: Find your perfect new job or next team member ~~
> 
> Chinwag Jobs is the leading specialist recruitment website for digital
> roles in the UK. Used by major companies such as BBC, Electronic
> Arts, Kingston University as well as the majority of recruitment
> agencies who place staff in the sector.
> 
> Take a look through our listings or register to advertise your
> own vacancies today.
> 
>>> CHINWAG JOBS: http://jobs.chinwag.com
> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> You're subscribed to uk-netmarketing to change your options or
> unsubscribe: https://mm.chinwag.com/options/uk-netmarketing
> 
> uk-netmarketing discussion list is powered by http://chinwag.com

John Braithwaite
Ergo Digital Ltd - Giving You Many Happy Returns!

01962 605 000 (new number!)
07977 272752 

W: www.ergodigital.com (new website!)
E: john at ergodigital.com
T: twitter.com/johnnymb
L: linkedin.com/in/johnmbraithwaite 

Latest Blog: 
'Hard Lessons Learned from an Email Fail'
http://ergodigital.com/email-marketing-how-to-avoid-email-fail

Office: 2nd Floor, Pinewood, West Ham Lane, Basingstoke, Hampshire, RG22 5EE




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