uk-netmarketing Archive (2011-2015)

Hi Jon, thanks for your feedback, I’ll try and phrase those as questions so that they can be put to the panel but I think you have some good/valid points there.

The first second and fourth are all things we’re actively trying to address in the BIMAs (e.g. this year we have the minor miracle award which is specifically designed to reward projects produced on a shoestring or in record time etc)

The third is fundamentally the point of having the event so I can’t help but encourage you to come along if you want to find out the secret there!

Cheers

C

Chris Kempt - Kempt Ltd
T  08456 800899 M 07701 048632
E chris at kempt.co.uk<mailto:chris at kempt.co.uk>

Please help me to achieve my dream of being a Ginetta Grid Girl: http://j.mp/GridGirl
Kempt Ltd, First Floor, 31 St Margarets Street, Canterbury, Kent CT1 2TG.
Kempt Limited registered in the UK, Company number 4725387

From: uk-netmarketing-bounces at mm.chinwag.com [mailto:uk-netmarketing-bounces at mm.chinwag.com] On Behalf Of jclarke at ic24.net
Sent: 17 May 2012 16:19
To: uk-netmarketing
Subject: Re: [uk-netmarketing] How to win awards...


Simple thought, but most agencies don't enter because in digital they expect only those advertisers and agencies with the biggest budgets, therefore possibly those with the most scope to cover all creative, strategic and media platfom bases will win everytime.

There needs to be some clear big and small advertiser/budget separate award categories to attract more middle size and smaller angencies that gives them a level playing field to compete fairly.

As few people ever get to read the winning entries most agency people dont know why something won or what writing sty;le and content clinches a short listed nomination let alone a gong winner.

Finally price. No matter, it still puts smaller agencies off.



Cheers



Jon



On May 17 2012, Chris Kempt wrote:

Hi All,

Once again I am running the gauntlet of what's appropriate to post to the list, I do hope this slides through but @Sam, totally no worries if not!

Bima are running an event in London on the 24th and again on the 31st in Edinburgh called "how to win awards" the aim is to give genuine incite into the awards process, help people to craft thier entries better (often the deciding factor in my experience) and have a frank and open discussion about people's thoughts, prejudices and ideas for improvement.

I'm hoping you might be able to help with two things:

1) we're currently looking for another panellist to join the Edinburgh panel, ideally someone client-side to give a balanced perspective and help avoid the event descending into a schlong comparison exercise :)

2) I was wondering if you might like to contribute some questions for us to put to the panel? It can be anything you like, I'm sure that many of you wonder about corruption in awards - before I got involved with the BIMAs I certainly did - or maybe you want to know why such and such won verses another project... Really, go for it, I want to us to be putting the panel on the spot.

Please do help, more info on the event can be found here: http://www.bima.co.uk/events/368/how-to-win-awards/

So... There you go! Hope this slides through and that it all makes sense.

Cheers

C



Chris Kempt – Kempt Ltd
A First Floor,40-42 London Road, St Albans, Herts AL1 1NG
T 08456 800899
E chris at kempt.co.uk<mailto:chris at kempt.co.uk>
W http://kempt.co.uk

On 21 Mar 2012, at 15:41, "benn/ neoco" > wrote:

I'd agree with John B that this is a competition.

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----- Original Message -----
From: "Chris Kempt" >
To: "uk-netmarketing" >
Sent: Friday, 16 March, 2012 12:27:14 GMT +00:00 GMT Britain, Ireland, Portugal
Subject: Re: [uk-netmarketing] Okay... so is this Gamification???!

Hi John,

Yes, it is a bit of a plug but I am honestly genuinely interested in this. So… taking the below:

“Gameification is the incorporation of gaming ideas, principles, methods and actions into non-gaming environments and processes.”

Surely recruitment is a non-gaming process?

C

Chris Kempt - Kempt Ltd
T 08456 800899 M 07701 048632
E chris at kempt.co.uk<mailto:chris at kempt.co.uk>

Good Grief, we finally won! http://j.mp/WeWonYay
Kempt Ltd, First Floor, 31 St Margarets Street, Canterbury, Kent CT1 2TG.
Kempt Limited registered in the UK, Company number 4725387

From: uk-netmarketing-bounces at mm.chinwag.com<mailto:uk-netmarketing-bounces at mm.chinwag.com> [mailto:uk-netmarketing-bounces at mm.chinwag.com]<mailto:[mailto:uk-netmarketing-bounces at mm.chinwag.com]> On Behalf Of John Braithwaite
Sent: 14 March 2012 10:08
To: uk-netmarketing
Subject: Re: [uk-netmarketing] Okay... so is this Gamification???!

Hi Chris

I like it, a great plug ... and then a question at the end ... no, I don't think it's gameification... because if I were to define it (I know there are loads of definitions, but this is mine):
Gameification is the incorporation of gaming ideas, principles, methods and actions into non-gaming environments and processes.

Anyway, that's just IMHO.

What yo got is a competition there, mate!

Cheers

John


On 13 Mar 2012, at 19:33, Chris Kempt wrote:


Hi All,

I’m conscious that this email may fall foul of the “No Shameless Self Promotion” rule but hoping it’ll slip past as I’m genuinely interested in your opinion.

So… here goes.

We’ve just recently finished a project for Red Bull who are currently looking for five interns to work with the Red Bull Racing team. They wanted to open applications to as wide an audience as possible and approached us to see if we could come up with a cunning but fun aptitude test to form the first stage of the application process, the idea is that the top 20% of players then win the ability to apply for the internship.

I’ll refrain from posting a link to the work as I’m sure this’ll get my post blammed (but if you’re interested it shouldn’t be too difficult to find) however what want to ask is… is this Gamification? I hadn’t even thought about it until we finished the work but I kinda think it is???

So… go on… shoot me down in flames!

Cheers

C


Chris Kempt - Kempt Ltd
T 08456 800899 M 07701 048632
E chris at kempt.co.uk<mailto:chris at kempt.co.uk>

Good Grief, we finally won! http://j.mp/WeWonYay
Kempt Ltd, First Floor, 31 St Margarets Street, Canterbury, Kent CT1 2TG.
Kempt Limited registered in the UK, Company number 4725387


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