uk-netmarketing Archive (2011-2015)

I've got some questions and you've invited us to be open... 
- Why is it that, at least from my perspective, when I see awards won I can always bring to mind / refer to at least 5-10 other brands / agencies who (IMHO) seemed to have a better case for winning the award, but probably didn't apply?
- Who are awards REALLY for and for what purpose? There are too many awards which seem to be relatively pointless apart from massaging agency (and client) egos
- Why are award applications such a drag anyway? Takes a day or more to compile... 
- Why is it that awards ceremonies seem to be more money-making machines to do with selling meals than actually about the awards? It seems the larger the table you book, the greater the chance of an award. (and the recent spat in Scotland with Diageo Execs only goes to support this view)

I avoid awards and award ceremonies and whilst I am not saying we'd be an 'award winning' agency FWIW, I don't have a problem staying out of this particular loop. It does always seem to me to start with the question 'how many tickets can we sell?' followed by 'can we invent a new award category to fill another three tables?'.

Cheers


John

On 17 May 2012, at 11:16, Chris Kempt wrote:

> Hi All,
> 
> Once again I am running the gauntlet of what's appropriate to post to the list, I do hope this slides through but @Sam, totally no worries if not!
> 
> Bima are running an event in London on the 24th and again on the 31st in Edinburgh called "how to win awards" the aim is to give genuine incite into the awards process, help people to craft thier entries better (often the deciding factor in my experience) and have a frank and open discussion about people's thoughts, prejudices and ideas for improvement.
> 
> I'm hoping you might be able to help with two things:
> 
> 1) we're currently looking for another panellist to join the Edinburgh panel, ideally someone client-side to give a balanced perspective and help avoid the event descending into a schlong comparison exercise :)
> 
> 2) I was wondering if you might like to contribute some questions for us to put to the panel? It can be anything you like, I'm sure that many of you wonder about corruption in awards - before I got involved with the BIMAs I certainly did - or maybe you want to know why such and such won verses another project... Really, go for it, I want to us to be putting the panel on the spot.
> 
> Please do help, more info on the event can be found here: http://www.bima.co.uk/events/368/how-to-win-awards/
> 
> So... There you go! Hope this slides through and that it all makes sense.
> 
> Cheers
> 
> C
> 
> 
> 
> Chris Kempt – Kempt Ltd
> A  First Floor,40-42 London Road, St Albans, Herts AL1 1NG
> T 08456 800899
> E chris at kempt.co.uk
> W http://kempt.co.uk
> 
> On 21 Mar 2012, at 15:41, "benn/ neoco" <benn at neoco.com> wrote:
> 
>> I'd agree with John B that this is a competition. 
>> 
>> Best regards
>> 
>> Benn Achilleas
>> Co-founder & Director
>> 
>> mobile: 07951 673 785
>> skype: neoco-benn
>> twitter.com/mrbennbenn 
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>> 
>> ----- Original Message -----
>> From: "Chris Kempt" <chris.kempt at kempt.co.uk>
>> To: "uk-netmarketing" <uk-netmarketing at mm.chinwag.com>
>> Sent: Friday, 16 March, 2012 12:27:14 GMT +00:00 GMT Britain, Ireland, Portugal
>> Subject: Re: [uk-netmarketing] Okay... so is this Gamification???!
>> 
>> Hi John,
>>  
>> Yes, it is a bit of a plug but I am honestly genuinely interested in this. So… taking the below:
>>  
>> “Gameification is the incorporation of gaming ideas, principles, methods and actions into non-gaming environments and processes.”
>>  
>> Surely recruitment is a non-gaming process?
>>  
>> C
>>  
>> Chris Kempt - Kempt Ltd 
>> T  08456 800899 M 07701 048632
>> E chris at kempt.co.uk
>> 
>> Good Grief, we finally won! http://j.mp/WeWonYay
>> Kempt Ltd, First Floor, 31 St Margarets Street, Canterbury, Kent CT1 2TG.
>> Kempt Limited registered in the UK, Company number 4725387
>>  
>> From: uk-netmarketing-bounces at mm.chinwag.com [mailto:uk-netmarketing-bounces at mm.chinwag.com] On Behalf Of John Braithwaite
>> Sent: 14 March 2012 10:08
>> To: uk-netmarketing
>> Subject: Re: [uk-netmarketing] Okay... so is this Gamification???!
>>  
>> Hi Chris
>>  
>> I like it, a great plug ... and then a question at the end ... no, I don't think it's gameification... because if I were to define it (I know there are loads of definitions, but this is mine): 
>> Gameification is the incorporation of gaming ideas, principles, methods and actions into non-gaming environments and processes.
>>  
>> Anyway, that's just IMHO.
>>  
>> What yo got is a competition there, mate!
>>  
>> Cheers
>>  
>> John
>>  
>>  
>> On 13 Mar 2012, at 19:33, Chris Kempt wrote:
>> 
>> 
>> Hi All,
>>  
>> I’m conscious that this email may fall foul of the “No Shameless Self Promotion” rule but hoping it’ll slip past as I’m genuinely interested in your opinion.
>>  
>> So… here goes.
>>  
>> We’ve just recently finished a project for Red Bull who are currently looking for five interns to work with the Red Bull Racing team. They wanted to open applications to as wide an audience as possible and approached us to see if we could come up with a cunning but fun aptitude test to form the first stage of the application process, the idea is that the top 20% of players then win the ability to apply for the internship.
>>  
>> I’ll refrain from posting a link to the work as I’m sure this’ll get my post blammed (but if you’re interested it shouldn’t be too difficult to find) however what want to ask is… is this Gamification? I hadn’t even thought about it until we finished the work but I kinda think it is???
>>  
>> So… go on… shoot me down in flames!
>>  
>> Cheers
>>  
>> C
>>  
>>  
>> Chris Kempt - Kempt Ltd 
>> T  08456 800899 M 07701 048632
>> E chris at kempt.co.uk
>> 
>> Good Grief, we finally won! http://j.mp/WeWonYay
>> Kempt Ltd, First Floor, 31 St Margarets Street, Canterbury, Kent CT1 2TG.
>> Kempt Limited registered in the UK, Company number 4725387
>>  
>> 
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>> Chinwag Jobs is the leading specialist recruitment website for digital
>> roles in the UK. Used by major companies such as BBC, Electronic
>> Arts, Kingston University as well as the majority of recruitment
>> agencies who place staff in the sector.
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>> Take a look through our listings or register to advertise your
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> ______________________________________________________________________
> This email has been scanned by the Symantec Email Security.cloud service.
> For more information please visit http://www.symanteccloud.com
> ______________________________________________________________________
> ~~ Chinwag Jobs: Find your perfect new job or next team member ~~
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> Chinwag Jobs is the leading specialist recruitment website for digital
> roles in the UK. Used by major companies such as BBC, Electronic
> Arts, Kingston University as well as the majority of recruitment
> agencies who place staff in the sector.
> 
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> own vacancies today.
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