uk-netmarketing Archive (2011-2015)

Hi John

Thank you for one of my favourite emails of the year so far:) 


Why is it that, at least from my perspective, when I see awards won I can always bring to mind / refer to at least 5-10 other brands / agencies who (IMHO) seemed to have a better case for winning the award, but probably didn't apply?

> they're all too busy doing 'work'


Who are awards REALLY for and for what purpose? There are too many awards which seem to be relatively pointless apart from massaging agency (and client) egos

> to sell seats at award dinners for a ridiculous price.


Why are award applications such a drag anyway? Takes a day or more to compile... 

> You mean you don't have an 'awards administrator'?


Why is it that awards ceremonies seem to be more money-making machines to do with selling meals than actually about the awards? It seems the larger the table you book, the greater the chance of an award. (and the recent spat in Scotland with Diageo Execs only goes to support this view)

> its all about the dollars. 


I avoid awards and award ceremonies and whilst I am not saying we'd be an 'award winning' agency FWIW, I don't have a problem staying out of this particular loop. It does always seem to me to start with the question 'how many tickets can we sell?' followed by 'can we invent a new award category to fill another three tables?'.

> when everybody can win then we all win :)




> I personally think it better to be a judge then you get recognition all the same. Small agencies don't always have time or resource or budget to enter awards so it tends to be the big boys, the usual suspects who win. 



Ty Roberts

Addicted2tv Ltd

NOT an award winning agency




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